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  • July 2008
  • Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
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Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

sensors. Cars will likely become more automated over time as new technologies and features are introduced, the researchers note. "There is clearly a lot to do in car design, but perhaps even more broadly, to accommodate the fact that we... View Details
Keywords: by Jay Fitzgerald
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

can embrace these contradictions and make trade-offs to accommodate them. Adds Tushman, "Some groups 'exploit' and some 'explore,' and you don't want to mix them. The locus of these controversial issues is thus at the highest... View Details
Keywords: by Garry Emmons
  • October 2014 (Revised August 2018)
  • Case

Caesars Entertainment

By: Janice H. Hammond and Aldo Sesia
This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details
Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Las Vegas
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Hammond, Janice H., and Aldo Sesia. "Caesars Entertainment." Harvard Business School Case 615-031, October 2014. (Revised August 2018.)
  • 24 Jan 2005
  • Research & Ideas

Rethinking Activity-Based Costing

example, if the customer service department gets a new database system, the reps may be able to perform a standard credit check in 20 minutes rather than 50 minutes. To accommodate the improvement, just change the unit time estimate to 20... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
  • 29 Aug 2022
  • Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

inequality over time, researchers often use the Gini coefficient to capture the concentration of income in geographic locations. And in many cases, the Gini coefficient is a useful metric that accommodates such comparisons. However, the... View Details
Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

maximum throughput in terms of the number of ships. Rather, the reason is that 35 percent of the planet's commercial shipping consists of ships too large to fit through the current locks, and Panama wants a piece of that business. The current locks measure 1,050' x... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • July 2017
  • Case

Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor

By: Josh Lerner, John D. Dionne and Amram Migdal
The case examines the March 2015 Centerbridge Partners investment decision regarding whether to acquire Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. The case... View Details
Keywords: Private Equity Financing; Commercial Mortgage Backed Securities; CMBS; Secondary Buyouts; Business Ventures; Acquisition; Finance; Borrowing and Debt; Cost; Cost of Capital; Equity; Private Equity; Financial Instruments; Debt Securities; Accommodations Industry; Accommodations Industry; Accommodations Industry; North and Central America; United States
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Lerner, Josh, John D. Dionne, and Amram Migdal. "Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor." Harvard Business School Case 818-023, July 2017.
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

have shifted to takeout and delivery and enhanced their ability to accommodate curbside pickup and entryway handoff. Some developed takeout offerings of chef-prepared family style meals including wholly or partially prepared multi-meal... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • September 2017 (Revised November 2018)
  • Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Accommodations Industry; Accommodations Industry; Accommodations Industry
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Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

closed a number of stores with less traffic to better enable deliveries to seniors, those with disabilities, and those in quarantine or self-isolation. Connect emotionally. To accommodate such demands, firms such as Deliveroo, Uber Eats,... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • December 1993 (Revised April 2006)
  • Case

Marriott Corporation (A)

By: Lynn S. Paine and Charles A. Nichols
Marriott Corp.'s chairman and CEO must decide whether to recommend a restructuring of the company to the board of directors. The proposal he is considering would split the Marriott Corp., a premier hotel developer, owner, and manager, into two separate companies by a... View Details
Keywords: Business or Company Management; Restructuring; Governing and Advisory Boards; Decision Making; Ethics; Management Teams; Business and Shareholder Relations; Accommodations Industry
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Paine, Lynn S., and Charles A. Nichols. "Marriott Corporation (A)." Harvard Business School Case 394-085, December 1993. (Revised April 2006.)
  • November 2010 (Revised April 2011)
  • Case

Aman Resorts

By: Eugene Soltes and Aldo Sesia
This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details
Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Employees; Service Delivery; Business Strategy; Accommodations Industry
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Soltes, Eugene, and Aldo Sesia. "Aman Resorts." Harvard Business School Case 111-012, November 2010. (Revised April 2011.) (request a courtesy copy.)
  • September–October 2021
  • Article

Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

By: Shunyuan Zhang, Nitin Mehta, Param Singh and Kannan Srinivasan
We study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary adoption by hosts as a quasi-natural experiment. Among... View Details
Keywords: Smart Pricing; Pricing Algorithm; Machine Bias; Discrimination; Racial Disparity; Social Inequality; Airbnb Revenue; Revenue; Race; Equality and Inequality; Prejudice and Bias; Price; Mathematical Methods; Accommodations Industry
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Zhang, Shunyuan, Nitin Mehta, Param Singh, and Kannan Srinivasan. "Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb." Marketing Science 40, no. 5 (September–October 2021): 813–820.
  • March 2008
  • Case

Shangri-La Hotels

By: Dennis Campbell and Brent Kazan
In November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major issues at hand:... View Details
Keywords: Employees; Growth and Development Strategy; Standards; Service Delivery; Organizational Culture; Accommodations Industry; China; Europe; North America
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Campbell, Dennis, and Brent Kazan. "Shangri-La Hotels." Harvard Business School Case 108-006, March 2008.
  • 25 May 2021
  • Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

White people who host rental properties on Airbnb earn significantly more per year than Black hosts, but a “race blind” pricing algorithm could help close that income gap, new research shows. Black hosts who rely on Airbnb’s algorithm to set enticing prices instead of... View Details
Keywords: by Lane Lambert; Accommodations; Accommodations
  • Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 18 Oct 2013
  • Working Paper Summaries

Monetary Policy Drivers of Bond and Equity Risks

Keywords: by John Y. Campbell, Carolin E. Pflueger & Luis M. Viceira
  • December 2002 (Revised January 2003)
  • Case

Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'

By: Roger H. Hallowell, David Bowen and Carin-Isabel Knoop
Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France. View Details
Keywords: Service Delivery; Organizational Culture; Global Range; Global Strategy; Standards; Accommodations Industry; Paris
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Hallowell, Roger H., David Bowen, and Carin-Isabel Knoop. "Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'." Harvard Business School Case 803-069, December 2002. (Revised January 2003.)
  • May 2016 (Revised September 2016)
  • Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Accommodations Industry; Turkey
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Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
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