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Show Results For
- All HBS Web
(1,360)
- People (2)
- News (403)
- Research (442)
- Events (2)
- Multimedia (31)
- Faculty Publications (237)
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- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- February 2022
- Technical Note
Ethical Analysis: Fairness
By: Nien-hê Hsieh
Concerns about fairness can arise across a wide range of contexts. They include the treatment of others, how much things cost, how much workers are paid, the outcome of a decision, and how we assign benefits and burdens across individuals. What counts as fair in a... View Details
Hsieh, Nien-hê. "Ethical Analysis: Fairness." Harvard Business School Technical Note 322-097, February 2022.
- November 1990 (Revised November 1991)
- Case
Apple Computer (B): Managing Morale and Corporate Culture
Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
- Research Summary
Sleep
Most people spend about a quarter to a third of their lives sleeping. For an activity that is such a large part of our lives, we know very little about it. Dr. Bos is working together with the Center for Sleep and Cognition at the Harvard Medical School to investigate... View Details
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
- February 2007 (Revised May 2007)
- Case
Li & Fung 2006
By: F. Warren McFarlan, William C. Kirby and Tracy Manty
Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly... View Details
Keywords: Customer Value and Value Chain; Supply Chain Management; Distribution Channels; Global Range; Strategy; Information Technology; Service Industry; Distribution Industry; China; India; United States; Europe
McFarlan, F. Warren, William C. Kirby, and Tracy Manty. "Li & Fung 2006." Harvard Business School Case 307-077, February 2007. (Revised May 2007.)
- Research Summary
Decision making
Dr. Bos investigates how unconscious processes aid and improve performance. His work contests the common-sense notion that conscious deliberation always leads to the best outcomes. Dr. Bos and colleagues propose that, for complex decisions, the best outcomes result... View Details
- January 2013 (Revised August 2013)
- Case
Vietnam: Sustaining the Growth of an Asian Tiger
By: Michael E. Porter and Christian H.M. Ketels
The case tracks Vietnam's economic policy choices and performance from the end of the Vietnam war to the Doi Moi economic reforms and the economic transformation that followed. Throughout this period, the country had become a darling of the international aid community.... View Details
Keywords: Conflict Management; Leadership; Policy; Transformation; Economic Growth; Developing Countries and Economies; Macroeconomics; Viet Nam
Porter, Michael E., and Christian H.M. Ketels. "Vietnam: Sustaining the Growth of an Asian Tiger." Harvard Business School Case 713-480, January 2013. (Revised August 2013.)
- 2020
- Chapter
Team Reflexivity
By: Michaéla Schippers, Amy C. Edmondson and Michael A. West
Many teams face the problem of process loss, or suboptimal functioning, with sometimes serious consequences, such as medical errors. Team reflexivity—a deliberate process of discussing team goals, processes, or outcomes—can aid in optimizing team performance. In the... View Details
Keywords: Team Reflexivity; Groups and Teams; Performance Improvement; Information; Goals and Objectives; Learning
Schippers, Michaéla, Amy C. Edmondson, and Michael A. West. "Team Reflexivity." In The Oxford Handbook of Group and Organizational Learning, edited by Linda Argote and John M. Levine. New York, NY: Oxford University Press, 2020.
- December 2016 (Revised December 2017)
- Case
Faber-Castell
By: Ryan Raffaelli and Christine Snively
By 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology... View Details
Raffaelli, Ryan, and Christine Snively. "Faber-Castell." Harvard Business School Case 417-010, December 2016. (Revised December 2017.)
- March 2016 (Revised April 2017)
- Teaching Note
Bridj and the Business of Urban Mobility (A): Introducing a New Model
By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
- 25 Jan 2008
- Working Paper Summaries
What Do Non-Governmental Organizations Do?
Keywords: by Eric D. Werker & Faisal Z. Ahmed
- 2022
- Chapter
Buying Time? The Vietnam War and Southeast Asia
By: Mattias Fibiger
This article examines the “buying time thesis”—the idea that the American war in Vietnam bought time for the rest of Southeast Asia to build up political, economic, military, and diplomatic defenses against communism. It finds that there is some truth to claims that... View Details
Keywords: Vietnam War; Impact; Legacy; Geopolitics; War; History; Government and Politics; Southeast Asia
Fibiger, Mattias. "Buying Time? The Vietnam War and Southeast Asia." In The Vietnam War in the Pacific World, edited by Brian Cuddy and Fredrik Logevall, 231–256. Chapel Hill: University of North Carolina Press, 2022.
- October 1995 (Revised June 1996)
- Case
Li & Fung (Trading) Ltd.
Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according... View Details
Keywords: Networks; Marketplace Matching; Supply Chain Management; Trade; Manufacturing Industry; Retail Industry; Asia; United States; Europe
Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
- 2007
- Working Paper
The Political Economy of 'Natural' Disasters
By: Charles Cohen and Eric D. Werker
Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of government preparedness and response greatly determines the extent of suffering incurred by the affected population. We use a political economy model... View Details
Keywords: Policy; Government and Politics; Strategic Planning; Mathematical Methods; Natural Disasters; Welfare or Wellbeing
Cohen, Charles, and Eric D. Werker. "The Political Economy of 'Natural' Disasters." Harvard Business School Working Paper, No. 08-040, December 2007. (Revised November 2008.)
- 2024
- Article
Thy Neighbor's Gendarme? How Citizens of Buffer States in North Africa View EU Border Security Externalization
By: Matt Buehler, Kristin Fabbe and Eleni Kyrkopoulou
To stop refugees and migrants, states have enlisted neighboring third countries to act as buffers, thereby outsourcing border security. With many sub-Saharan migrants transiting North Africa, these regimes there have increasingly served as the EU’s gendarme. Existing... View Details
Keywords: Border Externalization; Border Security; Migration; Sub-Saharan African Migrants; Immigration; National Security; North Africa; Morocco
Buehler, Matt, Kristin Fabbe, and Eleni Kyrkopoulou. "Thy Neighbor's Gendarme? How Citizens of Buffer States in North Africa View EU Border Security Externalization." Journal of Immigrant & Refugee Studies 22, no. 2 (2024): 371–385.
- July 2009 (Revised May 2010)
- Case
The Millennium Challenge Corporation and Ghana
By: Alnoor Ebrahim and V. Kasturi Rangan
A U.S. government agency, the Millennium Challenge Corporation (MCC), provides aid to developing countries, focusing on poverty reduction through economic growth. It measures results through an economic rate of return based on increases in farmer incomes anticipated... View Details
Keywords: Developing Countries and Economies; Economic Growth; Investment Return; Measurement and Metrics; Welfare; Ghana; United States
Ebrahim, Alnoor, and V. Kasturi Rangan. "The Millennium Challenge Corporation and Ghana." Harvard Business School Case 310-025, July 2009. (Revised May 2010.)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- December 2008
- Article
The Political Economy of 'Natural' Disasters
By: Charles Cohen and Eric D. Werker
Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of government preparedness and response greatly determines the extent of suffering incurred by the affected population. We use a political economy model... View Details
Cohen, Charles, and Eric D. Werker. "The Political Economy of 'Natural' Disasters." Journal of Conflict Resolution 52, no. 6 (December 2008): 795–819.
- June 2000
- Case
Lifeline Systems, Inc. (A)
By: H. Kent Bowen and Marilyn Matis
Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry
Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.