2013 - Publications - Faculty & Research

Teaching Interest

Overview

Elizabeth served as a Teaching Fellow for the 2011 undergraduate course Sociology 159: Social Entrepreneurship, taught by David Ager. She also served as a Teaching Fellow for the 2013 undergradudate course Sociology 114: Organizational Failures and Disasters:... View Details

August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

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January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe

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January 2014 (Revised June 2014)
Case

Dumb Ways To Die: Advertising Train Safety (A)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe

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29 Jan 2015
News

SpongeBob Muscles Up

21 Apr 2016
Working Paper Summaries

The Perils of Building Democracy in Africa

Keywords: by Benjamin Marx, Vincent Pons, and Tavneet Suri

September 2016 (Revised November 2017)
Case

Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'

By: Robert J. Dolan

“A Warby Parker of mattresses? Somebody is going to do it. Why not us?” This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details

Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry

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12 PM – 1 PM EST, 05 Nov 2015
Webinars: Trending@HBS

Product Management 101

A growing number of HBS graduates are product managers. Among MBA Class of 2013 and 2014 alumni, an estimated 5% work in product management in tech companies; another 6% are founders of tech startups who typically spend a majority of their time on product development.... View Details

10 Apr 2013
Keynote Speech

Disrupting the Status Quo: From Economic Growth to Social Progress

By: Michael E. Porter

Filmed April 10, 2013, Opening Plenary of the Skoll World Forum on Social Entrepreneurship 2013 in Oxford, UK. Professor Michael E Porter of Harvard Business School publicly announces the creation of the Social Progress Imperative and previews its first public product,... View Details

Keywords: Social Progress Index; Social Entrepreneurship

Citation

23 May 2013
Keynote Speech

The State of the Shared Value Field

By: Michael E. Porter

Michael E. Porter of Harvard Business School presents on the importance of shared value as business strategy. This keynote presentation was filmed on May 23rd, 2013 in Cambridge, Massachusetts, at the Global Shared Value Leadership Summit. Learn more at fsg.org. Join... View Details

Keywords: Creating Shared Value

Citation

2013
Article

Boston Marathon Bombing Response

By: Dutch Leonard and Arnold M. Howitt

Authors Herman B ‘Dutch’ Leonard and Arnold M Howitt say that 12 to 15 years prior, Boston would not have handled the Marathon bombings as effectively as it did in April 2013 in regard to internal institutional preparedness and ability to integrate effort among... View Details

Keywords: Boston Marathon Bombing; Disaster Response; Emergency Preparedness; Crisis Management; Integration; Boston

Citation

Read Now

20 May 2013
News

Making America an Industrial Powerhouse Again

28 May 2014
Video

Class Day 2014: Sarah Arora and Jordan Strebeck

April 2017 (Revised February 2020)
Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China

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April 2017 (Revised February 2020)
Case

edaixi (eWash): Digital Transformation of Laundry Services (A)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Business Model; Service Operations; Ownership Type; Digital Platforms; Transformation; China

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September 2015
Teaching Note

J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

By: Elie Ofek, Jose B. Alvarez and Michael Norris

This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try... View Details

Keywords: Retail; Pricing Strategy; Leadership; Marketing; Strategy; Retail Industry; United States

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15 May 2013
Blog Post

Student Spotlight

preparing to embark on diverse internships. Last year the Class of 2013 accepted internships in a variety of industries, functions and locations: from 19% of the class interning in the technology sector to 8% of the class interning in... View Details

January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details