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Show Results For
- All HBS Web
(9,797)
- People (19)
- News (2,356)
- Research (2,467)
- Events (35)
- Multimedia (233)
- Faculty Publications (1,755)
- Dec 21 2022
- Testimonial
Delivering the Best of Both Worlds
- 28 Jan 2021
- Video
Transforming an Entrepreneur’s Journey in OPM
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- January 2011 (Revised February 2011)
- Case
GLOBIS
By: Mukti Khaire, Akiko Kanno and Nobuo Sato
Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English... View Details
- 13 May 2014
- News
More Evidence That Compliance & Ethics Education Clash
- 12 PM – 1:15 PM EST, 14 Feb 2024
- Webinars: Career
Career Check-Up
You give your automobile regular maintenance check-ups. Why not do the same with your career? Too often, days lead to months and years without reflecting on what is working in your career and what isnt. Using a very simple framework, this program will leave you with an... View Details
- January 2023
- Case
Year Up: Measuring and Scaling Impact
Year Up, a non-profit that provides training and practical work experience to low-income young people, has for years prioritized impact measurement. By 2022, it had built a robust body of evidence demonstrating that its program yields higher earnings for participants.... View Details
Keywords: Demographics; Education; Jobs and Positions; Measurement and Metrics; Performance; Research; Social Enterprise; Growth Management; Education Industry; United States; Massachusetts; Boston
Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Sarah Mehta. "Year Up: Measuring and Scaling Impact." Harvard Business School Case 823-004, January 2023.
- November 2020
- Case
Creating a Virtual Internship at Goldman Sachs
By: Prithwiraj Choudhury, Iavor I. Bojinov and Emma Salomon
Goldman Sachs runs an annual internship for over 3,000 participants, spread across dozens of the firm's global offices. In 2020, the team brought all its resources to bear to transform the internship program into a fully virtual format in just a few short weeks. The... View Details
Keywords: Remote Work; Remote Operations; Remote Internship; Internship; Virtual Socialization; Human Capital Management; Human Resources; Management; Health Pandemics; Adaptation
Choudhury, Prithwiraj, Iavor I. Bojinov, and Emma Salomon. "Creating a Virtual Internship at Goldman Sachs." Harvard Business School Case 621-035, November 2020.
- March 1990 (Revised October 1999)
- Case
Mary Kay Cosmetics: Sales Force Incentives (A)
By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
- 13 Jun 2017
- Blog Post
MS/MBA: Engineering Sciences – A Q&A with Professor Robert Howe
The first MS/MBA: Engineering Sciences cohort will enroll in the MS/MBA program in August of 2018.The program is a major collaboration between HBS and the Harvard John A. Paulson School of Engineering and... View Details
- Research Summary
Models of Success
By: Myra M. Hart
Myra Hart is conducting research on the career and personal paths that Harvard Business School alumnae pursue over the course of their lives. She is developing programs to encourage and support the creation of dynamic and multi-facted models of success. These programs... View Details
- Jan 27 2020
- Interview
The Disruptive Voice Podcast
Elie Ofek
Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details
- 24 Oct 2016
- Video
A Bright Future for Chinese Family Firms
- Web
MBA
Two Years. A World of Difference. Harvard Business School offers a two-year, full-time MBA program with a general management curriculum focused on real-world practice. Becoming a student at HBS means joining a global community that... View Details
- August 2004 (Revised March 2009)
- Exercise
Your Own Case Study
By: Joshua D. Margolis and Sarah Marie Kauss
Designed to aid in the transfer and application of knowledge gained from the executive program to the live situation that program participants face in their jobs. Teaching Purpose: To bring practical relevance to executive education programs, permitting focused... View Details
Margolis, Joshua D., and Sarah Marie Kauss. "Your Own Case Study." Harvard Business School Exercise 405-037, August 2004. (Revised March 2009.)
- 03 Feb 2015
- News
What's missing in America's immigration debate
- October 1998 (Revised May 1999)
- Case
"Friendly Skies, The": Welfare-to-Work at United Airlines
By: Rosabeth M. Kanter and Ellen Pruyne
In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details
Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry
Kanter, Rosabeth M., and Ellen Pruyne. "Friendly Skies, The": Welfare-to-Work at United Airlines. Harvard Business School Case 399-013, October 1998. (Revised May 1999.)