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  • All HBS Web  (3,022)
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    • Multimedia  (41)
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  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

School of Public Health. The handwashing experiment In partnership with engineers at the MIT Media Lab, the researchers designed a simple wall-mounted soap dispenser with a time-stamped sensor hidden inside. The sensor allowed the team to... View Details
Keywords: by Carmen Nobel
  • 16 May 2000
  • Research & Ideas

The Simple Economics of Open Source

pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details
Keywords: by Martha Lagace; Technology
  • 15 Jan 2014
  • Research & Ideas

Managing the Family Business: It Takes a Village

awful ones. To illustrate my profile of a great family business system leader, I'll use one of my favorite examples: Nelson Sirotsky, chairman of Grupo RBS, his family's world-class media company based in Porto Alegre in the south of... View Details
  • Web

US Business Immigration Overview - Alumni

announcements with campus career offices Advertising job openings in local and ethnic newspapers Advertising job openings in radio and/or TV ads From the Career Blog Make Social Media Work for You Abroad Looking to move to a new country?... View Details
  • 01 Oct 2002
  • News

Michael F. Cronin

under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details
  • Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

of Arts and Sciences in 2000. 1991 Kathleen L. McGinn : Recipient of a 1991 Dissertation Grant from the Media Management Center, Medill School of Journalism, Northwestern University. Kathleen L. McGinn : Winner of the 1991 State Farm... View Details
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
Citation
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Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
  • 01 Aug 1998
  • News

High Honors

Virginian-Pilot, a daily newspaper owned by his uncle. After graduating from the University of Virginia (UVA), serving in the Merchant Marine, and earning a Harvard MBA in 1952, he took a job as a reporter and ad salesman for his uncle's View Details
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

going to influence the kind of data you can collect.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: Just_Super ] Related Reading Robots in the Boardroom Do We... View Details
Keywords: by Kristen Senz
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are included, total business... View Details
Keywords: by Rachel Layne
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO Leadership Style What’s Really... View Details
Keywords: by Kristen Senz
  • Web

Privacy Policy & Legal Info | HBS Online

browsing information, and preferences. Posted Data such as your likes, comments and other interactions with our social media pages, public forums, community pages, blogs, podcasts, and streaming channels. Location Information of a... View Details
  • Web

The de Gaspé Beaubien Reading Room | About

the future without learning from the past.” About the Name A member of one of the oldest merchant families in Quebec, Philippe de Gaspé Beaubien, after graduating from HBS, transformed Telemedia Communications, Inc., into a major media... View Details
  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
Citation
Related
Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits on the board of several... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • Web

Frequently Asked Questions - Creating Emerging Markets

other videos? Yes, this has been done commonly, by us, and by others. For example, you might find videos on popular media sites about more contemporary issues related to a particular organization or company, which you can use along with a... View Details
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

personal level, for instance, by asking how everyone is holding up. “It can be harder to pay attention to a long meeting online versus face-to-face.” Afterward, managers should articulate key outcomes of the meeting using other media like... View Details
Keywords: by Dina Gerdeman
  • 24 Aug 2020
  • Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

Author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading The New Rules for Remote Work: Pandemic Edition How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz
  • 30 Mar 2018
  • What Do You Think?

What Should Mark Zuckerberg Do?

billion in seven trading days. One business columnist had proposed the creation of a federal Digital Protection Agency, whose job would be to “clean up toxic data spills, educate the public, and calibrate and levy fines.” Social media had... View Details
Keywords: by James Heskett; Web Services; Information Technology
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