Publications

Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the frozen View Details

Keywords: Food & Tobacco

10 Jan 2017
News

A Side of Data with Your Dinner

Damian Mogavero (MBA 1996) was a frustrated restaurateur. The MBA grad wanted to answer simple business questions such as "Why did food costs go up?" but he was greeted, he tells Bloomberg Pursuits, with “blank stares and wrong answers.”... View Details

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

Photos from Villa 31 in Buenos Aires. Photos from Villa 31 in Buenos Aires. What inspired you to launch Nilus as “an impact-driven company that applies technology to fight against food insecurity”? “We just couldn't believe that one-third... View Details

October 1991
Case

Marketing Beef in Liberalized Japan

By: Ray A. Goldberg

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

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March 1993 (Revised January 1998)
Case

Gallo Rice

By: John A. Quelch

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina

October 1988
Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Food; Food and Beverage Industry

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January 2013
Teaching Note

Domino's Pizza (TN)

By: David E. Bell and Mary Shelman

Teaching Note for Domino's Pizza View Details

Keywords: Risk Management; Commodity Prices; Price Volatility; Agribusiness; QSR; Franchise; Food; Supply Chain Management; Food and Beverage Industry; Food and Beverage Industry; United States

Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with... View Details

Keywords: Food & Tobacco

Henry J. Heinz II

Heinz II engineered immense growth for the food products firm. In his first few years as president, Heinz took advantage of the postwar boom in the American economy and took the firm public in 1946. Through an extensive and well-planned... View Details

Keywords: Food & Tobacco

November 2015 (Revised June 2017)
Case

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details

Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; China

01 Oct 2001
News

Carl M. Plochman III: A Savory Success

A tour of Plochman Inc. in Manteno, Illinois, features many of the sights you might expect to find at a business whose sole purpose is to manufacture mustard. In addition to a loading dock stacked high with pallet after pallet of bright yellow bottles, there's... View Details

Keywords: Hanna, Julia; Food Manufacturing; Food Manufacturing

Nathan Cummings

By 1966, Cummings had grown Consolidated Foods into the nation’s fastest growing food processor, with sales of $830 million. Cummings’ most significant acquisition was Sara Lee, which he purchased in 1956... View Details

Keywords: Food & Tobacco

November 2020 (Revised February 2021)
Case

The Roca Brothers: Innovation in Gastronomy

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can... View Details

Keywords: Restaurants; COVID-19 Pandemic; Food; Crisis Management; Innovation and Invention; Food and Beverage Industry; Spain