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  • 29 Jan 2021
  • News

Holding Business to Account

consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

the new product, taking into account the novel aspects of the RKS guitar. Alternatively, the company could find a marketing partner or license its novel design to a bigger player. Rich in descriptions of consumer View Details
Keywords: Martha Lagace
  • 09 Oct 2012
  • First Look

First Look: October 9

significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724   Cases &... View Details
Keywords: Sean Silverthorne
  • May 2004 (Revised July 2004)
  • Case

Clarence Saunders: The Comeback King

By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
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  • 01 Mar 2017
  • News

Swimming with the Stream

(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
  • 04 Nov 2014
  • First Look

First Look: November 4

commercial implementations of these practices and then identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law. Publisher's link: http://www.benedelman.org/publications/google-tying-2014-10-26.pdf November 2014... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2012
  • News

Get Creative

a job. It’s that exact sort of thing. You don’t need to add features that really aren’t delivering on the job that consumers are hiring the product to do. So relative advantage is something you can play around with. The other big question... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • Web

Transforming Health Care Delivery - Course Catalog

for Technology and Operations Management. He studies topics related to performance improvement, digital innovation, and consumer engagement in health care. He is a member of the Board of Trustees of Brigham and Women’s Hospital and serves... View Details
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

the impact of inventory on sales and the interrelationship between gross margin and inventory. We also estimate the effects of exogenous explanatory variables such as store growth, proportion of new inventory, capital investment per store, selling expenditure, and... View Details
Keywords: Martha Lagace
  • 21 May 2024
  • Blog Post

IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai

our optimism in what’s possible, it also unearthed the sheer number of challenges public and private players will need to address to scale the solution. On the consumer side, it was clear from the mountains of discarded sachets that... View Details
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

describes in a new working paper, The Better Is the Enemy of the Good. In fact, Exley argues that based on her research, people look for any excuse to avoid giving a donation and then rationalize their skinflint behavior to avoid feeling... View Details
Keywords: by Michael Blanding
  • March 2014
  • Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
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  • 31 Jan 2012
  • First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
  • 01 Jun 2007
  • News

Up from the Ashes

Schumpeter (pronounced “SHOOMpayter”) to the study of economic behavior was to humanize it. In part because of his own turbulent life, he came to understand that mathematical certitude could not always prevail where “indeterminate human... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are largely determined by chance. Our studies show that individuals judge View Details
Keywords: Martha Lagace
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 12 Jun 2012
  • First Look

First Look: June 12

choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details