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  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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  • 2021
  • Book

The Heart of Business—Leadership Principles for the Next Era of Capitalism

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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  • August 2024 (Revised March 2025)
  • Case

DBS' AI Journey

By: Feng Zhu, Harold Zhu and Adina Wong
Headquartered in Singapore, DBS Bank, one of Asia's leading financial services groups, embarked on a multi-year digital transformation under CEO Piyush Gupta in 2014. It was then that DBS also began experimenting with AI to drive value for the business and customers.... View Details
Keywords: Corporate Governance; AI and Machine Learning; Digital Transformation; Risk Management; Value Creation; Banking Industry; Financial Services Industry; Asia; Singapore
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  • Web

Case Method Project

Cannon Houston, TX Eleanor Cannon describes her students’ reactions to the case method. Maureen O’Hern Dorchester, MA Maureen O’Hern Dorchester, MA Maureen O’Hern describes how the case method transformed her classroom. Michael Gordon... View Details
  • Profile

Michael R. Bloomberg

Michael Bloomberg is not your typical entrepreneur. His resume is an astounding mixture of business, political and philanthropic achievement in a career that has crisscrossed so many boundaries that it defies categorization. Having built his company, Bloomberg LP, into... View Details
  • October 2017
  • Case

Still Leading (B1): Hon. Bob McDonald – Profiting from Purpose

By: Rosabeth Moss Kanter and Marcus Millen
Robert (Bob) A. McDonald just completed his service as the 8th United States Secretary of Veterans Affairs (VA), successfully leading the beginnings of a transformation for one of the nation’s most scrutinized departments. Reflecting back, McDonald looked to the... View Details
Keywords: Leadership; Personal Development and Career; Transition
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  • September 2010 (Revised April 2013)
  • Case

Gazelle in 2012

By: Andrei Hagiu and James Weber
Gazelle has pioneered a reCommerce intermediation model: it buys used electronics from consumers and resells them on eBay or to wholesalers. Going forward, its two main strategic challenges are 1) deciding how much to rely on partnerships with large retailers for... View Details
Keywords: Business Model; Growth and Development Strategy; Markets; Two-Sided Platforms; Partners and Partnerships; Business Strategy; Retail Industry; Service Industry
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  • 17 Jun 2015
  • News

Why the Internet of Things Is Big Business

  • 03 Jan 2022
  • News

Making Healthy Practices Habitual

  • 21 Jan 2016
  • Video

2016 Precision Trials Challenge

  • 23 Sep 2013
  • News

That Online Review May Really Be Too Good to Be True

  • 17 Jan 2013
  • Working Paper Summaries

Deregulation, Misallocation, and Size: Evidence from India

Keywords: by Laura Alfaro & Anusha Chari
  • Program

Strategic Marketing for Driving Growth

more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need... View Details
  • Research Summary

Business History

By: Walter A. Friedman
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
  • March 27, 2025
  • Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
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  • 20 May 2013
  • News

HBS Hosts Global Health Competition

  • 24 Oct 2018
  • News

Going Digital Requires A Complete Overhaul Of The Business

  • 10 Mar 2016
  • News

Obama’s legacy of tech innovation

  • 29 Mar 2017
  • Video

David Brunell (MBA 1962) – Bringing Markets to Myanmar

  • 27 Jul 2021
  • Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, describes diversifying first into different magazine variations by launching regional editions of India Today, Business Today, men’s health, and moving into women’s lifestyle magazines and acquiring... View Details