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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

brand and ensuring his or her success? A: The agent plays a critical role. Eisenbud is the liaison between Sharapova, the companies whose products she endorses, and any other interested parties. It's up to Eisenbud and his team to ensure... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 15 May 2012
  • First Look

First Look: May 15

cooperation and coordination. Prior research has emphasized cooperation, and specifically the partners' commitment and alignment of interests, as the key determinant of collaborative success. Scholars have paid less attention to the critical role of coordination-the... View Details
Keywords: Carmen Nobel
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

initiatives." As the research process progresses, outside factors continue to make their mark, including scientific advances licensed from academia and even product teams acquired and brought in from other firms. "All... View Details
Keywords: by Jim Aisner
  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

improvisation to viable ways of operating that can function indefinitely. Neither management scholars nor health care providers have access to an off-the-shelf solution for how to do this. But through a collaborative approach, we may be able to View Details
Keywords: by Danielle Kost
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the Survey of Consumer Finances (SCF), the View Details
Keywords: by Ann Cullen
  • 06 Jun 2005
  • Research & Ideas

Don’t Listen to “Yes”

outlines concrete steps that managers at all levels can take to spark positive conflict and make sure that all views get a fair hearing, and he outlines as well a fair and open process for making more effective decisions. "Keeping... View Details
Keywords: by Martha Lagace
  • 15 Dec 2015
  • First Look

December 15, 2015

with direct incentives for CSR is an effective tool to increase firm social performance. The findings provide evidence identifying corporate governance as a determinant of managerial incentives for social performance and suggest that CSR... View Details
Keywords: Carmen Nobel
  • 10 Jan 2005
  • Research & Ideas

The Knowledge Coach

organization viable. As they put it, "Deep smarts are the engine of your organization. You cannot progress without them, and you will manage more effectively if you understand what they are, how they are built and cultivated, and the... View Details
Keywords: by Dorothy Leonard & Walter Swap
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your cost position.” Cespedes View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

care services are internationally renowned for quality. In 2008, The Clinic is restructuring the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as... View Details
Keywords: Martha Lagace
  • 18 Oct 2006
  • Research & Ideas

New at the Helm: A Talk with HBS Dean Light

curriculum as well. Last year we launched learning teams for first-year students. These are diverse groups of roughly seven who work together on projects throughout the year. Writing is an important component of what they do, in addition... View Details
Keywords: by Roger Thompson; Education
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

Others pointed to classical Kantian ideas such as the pacifying effects of trade and that economic ties were a mechanism of security for China, the US, and other major economies. So, it is a great irony that now, in the context of China’s... View Details
Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

for a company with Palm's record and prospects. Handspring's birth, in July 1998, was huge news in the high-technology industry. Dubinsky and her colleagues had made an enormous success of PalmPilot and its operating system, and that core management View Details
Keywords: by John S. Rosenberg
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

based on a large panel dataset of countries between 1950 and 2014. We instrument actual trade with predicted trade constructed by estimating a time-varying gravity equation similar to Feyrer (2009). We find that economic integration has a positive View Details
Keywords: by Sean Silverthorne
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

current time to first available appointment was 93 days. The case considers several alternatives for reducing waiting time in outpatient neurology without increasing the total clinical staff. The case allows students to evaluate opportunities for expanding the View Details
Keywords: Dina Gerdeman
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

surgical service that is constantly improving. The case has many details about how Dr. Shingleton works with his staff and patients and how the provider team focuses on patient care. A key measure of productivity for the surgery center is... View Details
Keywords: Martha Lagace
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

that they will share it. "People watch a lot of things online that they would never share with anyone," Teixeira notes. To figure out what prompts viewers to share ads, Teixeira's team conducted an additional experiment where participants... View Details
Keywords: by Carmen Nobel; Advertising
  • 22 Jun 2010
  • First Look

First Look: June 22

innovation outcomes as well as the ongoing performance of existing products. We find that ambidextrous organization designs are relatively more effective in executing innovation streams than functional, cross-functional, and spinout... View Details
Keywords: Martha Lagace
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

effected a dramatic shift in the norms of acceptable behavior in the workplace. Easterbrook was just one of a number of CEOs to get caught in the reversal and be shown the door over harassment or relationship issues. Boards and business... View Details
Keywords: by Avery Forman; Food & Beverage
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

Francisco Ruiz-Aliseda Abstract In their seminal 1985 paper, Katz and Shapiro study systems compatibility in settings with one-sided platforms and direct network effects. We consider systems compatibility when competing platforms are two-sided and there are indirect... View Details
Keywords: Martha Lagace
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