Target - Publications - Faculty & Research

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Networking Opportunities - Recruiting

Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details

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Judging Criteria - Alumni

problem, need or pain-point. What solution does your venture provide? How is your solution innovative i.e. technology, business model, IP etc.? Describe your value proposition. Does your solution have the potential for significant impact on society? View Details

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

used firm size as a proxy for reputation and utilized uniqueness and political slant indices to account for other company characteristics. The study did not take into account costs or any discounts or marketing efforts targeting new... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

about which customers will respond well to marketing emails. Based on the researchers’ analysis, the beauty retailer’s email marketing campaign would have been 39.7 percent more effective if it had targeted customers based on their first... View Details

Keywords: by Kristen Senz; Retail; Service

2024
Case

Christiana Figueres and the Paris Climate Negotiations (A)

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details

Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership

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2024
Case

Christiana Figueres and the Paris Climate Negotiations (B)

By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian

This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details

Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership

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22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Winners were announced in class the following afternoon. The judges (clockwise from top left): Goldman, Brown, Regis, Kay, Gudmundsdottir, and Jónsdóttir (Photo courtesy of Pauline Brown) With few exceptions, the presentations seemed to View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

07 Apr 2015
News

Warrior Spirit

each year since its first event took place in September 2011; last year saw 11 events in eight countries, including a foray into mainland China (Beijing). In 2015, the target is 24 events, with 10 in China, according to ONE FC CEO and... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. Kasturi... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

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Faculty and Research - Alumni

initiatives and core priorities, and donors have the option to direct their gift specifically to faculty, case writing, and research . Some donors prefer to set up their own fund, which can be targeted to faculty development or a specific... View Details

06 Jan 2020
Research & Ideas

Motivate Your High Performers to Share Their Knowledge

Knowledge Flows, Stanton investigates the barriers to see which is stronger and how companies can overcome them. The study—conducted with the University of Utah’s Jason Sandvik and Nathan Seegert; and the University of Michigan’s Richard Saouma—tested View Details

Keywords: by Michael Blanding

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Design Thinking Course | HBS Online

with finding new ways to make their work impactful and useful for their target audience.” Cebisa Ncube Design Thinking and Innovation Participant Discover frameworks and techniques you can leverage to bring new and innovative products or... View Details

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

ability to charge higher rates generated historic ocean shipping revenue of $48 billion and earnings before interest and taxes (EBIT) of $18 billion, for a margin of 37%. This was in contrast to the traditional low-margin nature of the shipping industry, as Maersk’s... View Details

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Credential of Leadership, Impact, and Management in Business | HBS Online

single course but less comprehensive than CLIMB, and participants earn a Certificate of Specialization . Courses are HBS Online’s most targeted learning experience for those interested in a specific subject and shortest time frame (three... View Details

Fast Answer

Insider Data from Thomson Reuters Ownership Data

text (*.txt) format Leave all other boxes in this step as is Click Submit Query Data Request Summary window will open Right mouse click on the highlighted file name Choose Save Target As option Save as a .txt file to your... View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

The Firm With The Sword And The Shield Of Asymmetries The power of asymmetries is why the signals of change question is so important. Companies that develop different ways to target nonconsumers and overshot customers can create a new... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

fact that this car seemed to be targeted toward women was highly problematic for many in the brand community," says Avery, "and a lot of their conversations were related to themes of masculinity and femininity and how the... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

two-week program and the two weeks that followed. “We have to make [an incentive] really salient to employees so they actually use it,” John says. Cash is not always king This combination of incentives with a low-touch outreach campaign could potentially be used to... View Details

Keywords: by Scott Van Voorhis

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

contributed to what came to be regarded as a target unemployment rate, with anything less causing excessive inflation. At one time, many economists thought this to be as high as 6 percent. The Phillips curve has taken its lumps over the... View Details

Keywords: by James Heskett

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Joiner - Entrepreneurship

of HBS to global startup regions. FALL Is becoming a joiner right for me: Attend Rock/CPD career panel What does a startup job search look like? Meet with a Career and Professional Development (CPD) entrepreneurship coach (login required) Visit Baker Library for help... View Details

Publications