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      • winter 1996
      • Article

      Rebuilding Behavioral Context: A Blueprint for Corporate Renewal

      By: S. Ghoshal and C. A. Bartlett
      Keywords: Behavior
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      Ghoshal, S., and C. A. Bartlett. "Rebuilding Behavioral Context: A Blueprint for Corporate Renewal." MIT Sloan Management Review 37, no. 2 (winter 1996): 11–23. (Winner of Richard Beckhard Award For the most outstanding MIT Sloan Management Review article on planned change and organizational development​.)
      • December 1995 (Revised November 1996)
      • Background Note

      Corporate Purpose and Responsibility

      By: Lynn S. Paine
      Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details
      Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact
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      Paine, Lynn S. "Corporate Purpose and Responsibility." Harvard Business School Background Note 396-201, December 1995. (Revised November 1996.)
      • November 1995
      • Case

      "Marketing" at Wachtell, Lipton, Rosen & Katz

      By: Jay W. Lorsch and Samanta Graff
      Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details
      Keywords: Marketing Strategy; Reputation; Business Strategy; Legal Services Industry
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      Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.
      • 28 Sep 1995
      • Lecture

      Managing Corporate Integrity." Speaker. "American Corporate Counsel Association Regional Meeting."

      By: Lynn S. Paine
      Keywords: Trust
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      Paine, Lynn S. Managing Corporate Integrity." Speaker. "American Corporate Counsel Association Regional Meeting."." Lecture at the American Corporate Counsel Association Regional Meeting, Washington, DC, September 28, 1995.
      • September 1995 (Revised May 1998)
      • Case

      RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge

      By: Josh Lerner
      RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have invested. These distributed shares appear to behave in complex ways, apparently at odds with market efficiency. A... View Details
      Keywords: Private Equity; Stocks; Financial Strategy; Investment; Innovation Strategy; Management; Distribution; Performance; Behavior
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      Lerner, Josh. "RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge." Harvard Business School Case 296-024, September 1995. (Revised May 1998.)
      • September 1995 (Revised April 1999)
      • Case

      Exporting American Culture

      By: Joseph L. Badaracco Jr. and Jerry Useem
      A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
      • 1995
      • Chapter

      Investment in Pollution Compliance Options: The Case of Georgia Power

      By: F. L. Reinhardt and M. Edleson
      Keywords: Pollutants; Investment; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Georgia (state, US)
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      Reinhardt, F. L., and M. Edleson. "Investment in Pollution Compliance Options: The Case of Georgia Power." In Real Options in Capital Investment: Models, Strategies, and Applications, edited by L. Trigeorgis. Westport, CT: Praeger, 1995.
      • June 1995 (Revised September 1996)
      • Case

      Union Carbide's Bhopal Plant (A)

      By: Debora L. Spar
      In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
      Keywords: Ethics; Corporate Social Responsibility and Impact; Chemicals; Foreign Direct Investment; Chemical Industry; United States; India
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      Spar, Debora L., Suzanne Hull, and Julia Kou. "Union Carbide's Bhopal Plant (A)." Harvard Business School Case 795-070, June 1995. (Revised September 1996.)
      • April 1995 (Revised July 1996)
      • Case

      Governance at Metallgesellschaft (A)

      By: Jay W. Lorsch and Samanta Graff
      MG Corp., a U.S. subsidiary of Germany's international conglomerate, Metallgesellschaft, engaged in a disastrous hedging strategy that nearly dragged the entire enterprise into bankruptcy. This case explores issues of responsibility and accountability among the... View Details
      Keywords: Business Subsidiaries; Corporate Accountability; Business Conglomerates; Governing and Advisory Boards; Insolvency and Bankruptcy; Corporate Governance; Mining Industry; Chemical Industry; Germany; United States
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      Lorsch, Jay W., and Samanta Graff. "Governance at Metallgesellschaft (A)." Harvard Business School Case 495-055, April 1995. (Revised July 1996.)
      • April 1995 (Revised August 1995)
      • Case

      Empire Blue Cross and Blue Shield (A)

      By: Regina E. Herzlinger and Ramona Hilgenkamp
      Mounting financial losses and increasing public scrutiny present many challenges to the board of directors of a large nonprofit health insurer. This case series presents chronologically the increasing problems of the company. View Details
      Keywords: Governing and Advisory Boards; Corporate Governance; Financial Condition; Organizational Culture; Problems and Challenges; Nonprofit Organizations; Insurance Industry
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      Herzlinger, Regina E., and Ramona Hilgenkamp. "Empire Blue Cross and Blue Shield (A)." Harvard Business School Case 195-216, April 1995. (Revised August 1995.)
      • March 1995 (Revised December 1995)
      • Case

      Dividend Policy at FPL Group, Inc. (A)

      By: Benjamin C. Esty and Craig F Schreiber
      A Wall Street analyst has just learned that FPL (the holding company for Florida's largest electric utility) may cut its dividend in several days despite a 47-year streak of consecutive dividend increases. In response to the deregulation of the electric utility... View Details
      Keywords: Investment Return; Corporate Strategy; Policy; Competitive Strategy; Financial Strategy; Fluctuation; Energy Sources; Emerging Markets; Utilities Industry; Energy Industry; Florida
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      Esty, Benjamin C., and Craig F Schreiber. "Dividend Policy at FPL Group, Inc. (A)." Harvard Business School Case 295-059, March 1995. (Revised December 1995.)
      • Article

      A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

      By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
      Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior
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      Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74.
      • January–February 1995
      • Article

      Corporate Reputation: Aid to Growth and Shield

      By: S. A. Greyser
      Keywords: Reputation; Growth and Development
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      Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995).
      • Article

      The Power in Demography: Women's Social Constructions of Gender Identity at Work

      By: R. J. Ely
      This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex... View Details
      Keywords: Demographics; Gender; Labor
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      Ely, R. J. "The Power in Demography: Women's Social Constructions of Gender Identity at Work." Academy of Management Journal 38, no. 3 (June 1995): 589–634. (Winner, Academy of Management Journal Impact Award, 2021.)
      • 29 Nov 1994
      • Lecture

      Regional Patterns of Corporate Governance: Conflict or Convergence in the 21st Century

      By: W. Carl Kester
      Keywords: Corporate Governance; Conflict and Resolution
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      Kester, W. Carl. "Regional Patterns of Corporate Governance: Conflict or Convergence in the 21st Century." Lecture at the Conference on Corporate Competitiveness and Corporate Governance, Chung-Ang University, Management Research Institute, Seoul, Korea, November 29, 1994. (Invited keynote speaker.)
      • June 1994 (Revised August 1994)
      • Case

      Cunard Line Ltd.: Managing Integrated Marketing Communications

      By: Stephen A. Greyser
      Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
      Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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      Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
      • May 1994 (Revised November 1994)
      • Case

      PepsiCo: A View from the Corporate Office

      By: Lynda M. Applegate and Leonard A. Schlesinger
      Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
      Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
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      Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)
      • 1994
      • Book

      The Empowerment Imperative

      By: D. Q. Mills
      Keywords: Corporate Social Responsibility and Impact
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      Mills, D. Q. The Empowerment Imperative. Amherst, MA: Human Resource Development Press, 1994.
      • 29 Jan 1994
      • Lecture

      Multinational Governance in Global Companies: The Conflict Between Companies that Have Become Global and Boards that are Still National

      By: W. Carl Kester
      Keywords: Corporate Governance; Global Range; Local Range; Conflict and Resolution
      Citation
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      Kester, W. Carl. "Multinational Governance in Global Companies: The Conflict Between Companies that Have Become Global and Boards that are Still National." Lecture at the World Economic Forum Annual Meeting, Davos, Switzerland, January 29, 1994. (Moderator for the panel discussion.)
      • January 1994 (Revised May 1996)
      • Background Note

      Leading for Integrity: Corporate Purpose and Responsibility

      By: Lynn S. Paine
      Outlines several differing conceptions of corporate purpose and responsibility that emerged in the 1970s and 1980s. View Details
      Keywords: Management; Corporate Social Responsibility and Impact; Performance Evaluation; Corporate Strategy
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      Paine, Lynn S. "Leading for Integrity: Corporate Purpose and Responsibility." Harvard Business School Background Note 394-144, January 1994. (Revised May 1996.)
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