Shazam Of Food - Publications - Faculty & Research

7 PM – 9 PM EDT, 25 Mar 2015

HBS Boston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Boston. View Details

6:30 PM – 8:30 PM CDT, 13 Mar 2015

HBS Dallas Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Dallas. View Details

01 Dec 2014
News

Innovation: Frozen Assets

knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the... View Details

Keywords: Janelle Nanos

08 Mar 2018
News

How HBS Gives Back

Farms, and the Greater Boston Food Bank. According to Gabe Handel, Assistant Dean for Administrative and Educational Affairs, “It speaks volumes about the HBS community that the same spirit of connection and... View Details

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

Boston's Legal Sea Foods restaurant chain, where he met his future partner, Christopher Nessen. A production chef at the company, Nessen provided the culinary and technical expertise for Kettle Cuisine. He was well acquainted with the... View Details

Keywords: Deborah Blagg

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

provides a wide array of in-aisle treats and accessories to drive impulse purchases. At the same time, they've maintained a strategy of exclusivity with pet food so that they... View Details

Keywords: by Sean Silverthorne; Retail

April 1996 (Revised June 2000)
Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details

Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston

Citation

Educators

Purchase

29 May 2001
Research & Ideas

Genomics: Can We Start Making Money Now?

Now that scientists have mapped the human gene, can drug makers map a road to unlimited riches? For John Lechleiter, Executive Vice President of Eli Lilly and Company's Pharmaceutical Products and Corporate Development, there remain more... View Details

Keywords: by Sean Silverthorne

7 PM – 9 PM GMT, 15 Apr 2015

HBS London Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in London. View Details

13 Mar 2018
First Look

March 13, 2018

struggled for the past several years, and JANA thought the presence of new directors could help turn around its operations, while Whole Foods resisted, adding new directors and announcing ambitious new... View Details

Keywords: Sean Silverthorne

17 Dec 2015
News

Conducting Research That Influences Practice

is a fourth-year student in Marketing, one of eight doctoral programs offered by HBS. In addition to her research on consumer empowerment, she is pursuing coursework that includes the required Business Education View Details

6:30 PM – 8:30 PM CDT, 12 Mar 2015

HBS Houston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Houston. View Details

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

Business School Case 909-403 Transformation of COFCO in a Changing Environment China's COFCO, the country's leading edible oil and food importer and exporter and its largest View Details

Keywords: Sean Silverthorne

2022
Working Paper

Consumer Reviews and Regulation: Evidence from NYC Restaurants

By: Chiara Farronato and Georgios Zervas

We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we... View Details

Keywords: Restaurants; Reviews; Hygiene; Yelp; Regulation; Food; Governing Rules, Regulations, and Reforms; Consumer Behavior

Citation

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13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

to pay as much as four." By December 2017, Cynthia had "let go of everything but brand-sponsored events," and in January 2018, she went all in with her new concept: experiential marketing for View Details

7 PM – 9 PM EDT, 30 Apr 2015

HBS Washington DC Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Washington, DC. View Details

December 2017 (Revised February 2021)
Case

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

Citation

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15 May 2020
News

New Menu

managing director of Food-X, the firm's accelerator program focused on the food industry. But now, as he considered his next decade, and the world as it looked to his 17-year-old daughter, he realized he... View Details

February 2025 (Revised February 2025)
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

Citation

Educators

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico

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