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  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

mainstream economics in providing answers to these challenges. This volume gathers over 50 leading scholars from around the world to offer a forward-looking perspective of economic geography to understanding the various building blocks,... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

fuel, (2) they equate cost with quality, turning the idea of rational markets upside down, (3) individuals' decisions regarding wellness affect the rest of us, (4) rationing is necessary but difficult to achieve, (5) there is an agency... View Details
Keywords: by Jim Heskett; Health
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

exchange with auto parts suppliers. This system, initially called TradeXchange, was designed to bring suppliers online so that GM can purchase supplies. For a fee, suppliers were to use TradeXchange to "reduce their costs and pass on... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 17 Feb 2021
  • Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

by: Adopting new routines and rituals. The foundation of CEOs’ self-care was to replace the “lost structure” of the workday. One shared that “a daily routine for myself and supporting the family took longer to create and to put in place than expected. But once it was... View Details
Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1 indicated that graphic warning labels reduced the share of... View Details
Keywords: Sean Silverthorne
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

attractive neighborhoods—an observation that is consistent with the “invasion” theories of urban sociology. Together, our results provide support for three classical theories of urban change and illustrate the value of using computer... View Details
Keywords: Carmen Nobel
  • 04 May 2010
  • First Look

First Look: May 4

case:http://cb.hbsp.harvard.edu/cb/product/910409-PDF-ENG CommonAngelTM (A) Lynda M. Applegate, Kaitlyn Simpson, Max White, and Christopher McDonaldHarvard Business School Case 810-082 Describes the motivations behind the founding of CommonAngels—a group of successful... View Details
Keywords: Martha Lagace
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

cost estimating, contracting, implementation, project control, and evaluation managerial performance. Too Hot to Handle? How to Manage Relationship Conflict Authors:A. C. Edmondson and D. M. Smith Periodical:California Management Review... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

Moskowitz, and Annette Vissing-Jørgensen Abstract We provide new evidence on the success of long-run risks in asset pricing by focusing on the risks borne by stockholders. Exploiting micro-level household consumption data, we show that... View Details
Keywords: Martha Lagace
  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

of a fire bell in the night—and provide a road map and additional examples for companies to follow. Lagace: Why do you think capitalism is at risk? Bower and Paine: In Chapter 4 we lay out the pre-conditions or foundations for a thriving... View Details
Keywords: by Martha Lagace
  • 15 Jun 2010
  • First Look

First Look: June 15

hiring and socialization policies. Institutional Demand Pressure and the Cost of Corporate Loans Authors:Victoria Ivashina and Zheng Sun Publication:Journal of Financial Economics (forthcoming) Abstract Between 2001 and 2007, annual... View Details
Keywords: Martha Lagace
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

Pisano and David J. Teece Periodical:California Management Review 50, no. 1 (fall 2007): 278-296 Abstract Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other View Details
Keywords: Martha Lagace
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

forthcoming Journal of Financial and Quantitative Analysis Leverage and the Beta Anomaly By: Baker, Malcolm, Mathias F. Hoeyer, and Jeffrey Wurgler Abstract— The well-known weak empirical relationship between beta risk and the cost of... View Details
Keywords: Dina Gerdeman
  • 18 Feb 2015
  • First Look

First Look: February 18

case in each chapter illustrates key concepts and helps students place the material in the context of real-world practice. And deep integration with MyAccountingLab provides students numerous opportunities to review and hone their... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the... View Details
Keywords: Carmen Nobel
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

inside the firm to create subunits that define the operating core. As you will see, responsiveness is the critical objective for units close to the customer; economic efficiency and cost control are more important for units in the... View Details
Keywords: by Robert Simons
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

data-driven personalization platform for fashion retailers, provided us with an aggregated dataset of online apparel sales from a variety of anonymized well-known fashion retailers in the United States and the United Kingdom in 2019 and... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 12 Jan 2016
  • First Look

January 12, 2016

and minimizes the expected time to detection under a pre-specified alternative hypothesis. We apply our method to a model in which the interdependency among the multiple adverse events is captured by a Cox proportional hazards model with time-dependent covariates and... View Details
Keywords: Carmen Nobel
  • 04 Jan 2012
  • First Look

First Look: January 4

Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and in doing so are able to View Details
Keywords: Carmen Nobel

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