Publications

01 Dec 2014
News

Nimble, Quick, and Adaptable

Entrepreneurs-in-Residence; fellowship programs; and a need-based loan reduction program for graduating students pursuing an entrepreneurial venture. The Harvard i-lab likewise offers skill-building workshops on everything from legal... View Details

Keywords: Julia Hanna

June 2023 (Revised July 2024)
Case

Biogen and the Aduhelm Melee

By: Amitabh Chandra and Lauren Gunasti

Alzheimer's Disease is a devastating condition affecting millions of Americans. At this time, there is no cure. In 2021, Biogen's Aduhelm (aducanumab) received FDA approval under the accelerated approval pathway after a controversial approval process.

This... View Details

Keywords: Health Testing and Trials; Governing Rules, Regulations, and Reforms; Valuation; Product Development; Pharmaceutical Industry

16 Oct 2018
News

To Lead and Serve

the thought process to lead well. On 9/11, I was in the Pentagon and the airplane came in directly underneath my spaces. Every ceiling tile came in. Smoke filled the spaces. There were 10 there. We all got... View Details

01 May 2015
News

Celebrating and Supporting Leadership

societal progress by creating jobs, investing in communities, and bringing the world much-needed products and services. "In an era of budget austerity View Details

Keywords: Educational Services

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

With very clean emissions, 60 and 70 MPG fuel consumption, and lots of power, diesel compacts would provide stiff competition to hybrids. But GM has just lost its ability to View Details

Keywords: by Staff; Auto

09 Jun 2003
Research & Ideas

Incentives and Operational Excellence

incentives, many operational problems can be traced to poor controls in interorganizational settings: interorganizational because the medical supply company deals with a hospital group and the video store acquires its View Details

Keywords: by Martha Lagace

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

could not, of course, guarantee a smooth sale. The process of selling remained a cat and mouse game. When A. T. Webb, the agent for Portland, Oregon, set out to sell a machine, he began, as the Primer... View Details

Keywords: by Walter A. Friedman

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product development pipelines... View Details

Keywords: Dina Gerdeman

May 2020 (Revised January 2022)
Case

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

By: Linda A. Hill, Allison J. Wigen and Emily Tedards

Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

assets, including customer relationships; innovative products and services; high-quality and responsive operating processes; skills and knowledge... View Details

Keywords: by Robert S. Kaplan & David P. Norton

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

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01 Jun 2008
News

Greed, Gullibility, and Optimism

this for rethinking the kinds of mortgage products that should be offered in the future? Our challenge is to develop new mortgage products that extend credit that is reasonably... View Details

Keywords: Deborah Blagg; Finance; Management; Real Estate

Article

Design and Testing of a Mobile Health Application Rating Tool

By: David Levine, Zo Co, Lisa Newmark, Alissa Groisser, A Jay Holmgren, Jennifer Haas and David Bates

Mobile health applications (“apps”) have rapidly proliferated, yet their ability to improve outcomes for patients remains unclear. A validated tool that addresses apps’ potentially important dimensions has not been available to patients and clinicians. The objective of... View Details

Keywords: Health; Mobile Technology; Design; Analysis

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17 Mar 2021
Blog Post

The Art of Perseverance and Resilience: Reapplying to HBS

persevere and continue to grow and improve are often the ones who have what it takes to succeed. My path to HBS – including my two rejections – allowed me to experience failure, grow to overcome this... View Details

2008
Chapter

Where is the Pharmacy to the World? Pharmaceutical Industry Location and International Regulatory Variation

By: Arthur A. Daemmrich

A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details

Keywords: Geographic Location; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Demand and Consumers; Pharmaceutical Industry; European Union; Germany; United States

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

February 2011 (Revised May 2011)
Case

Marlin & Associates and the Sale of Riverview Technologies

By: Richard S. Ruback and Royce Yudkoff

Riverview Technologies was a Stockholm, Sweden-based company that had developed software hedge funds. After spending more than a year in an organized sale process, the winning bidder had become increasingly difficult to work with and the closing had been substantially... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Negotiation Deal; Negotiation Offer; Negotiation Process; Business and Shareholder Relations; Financial Services Industry