Publications

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

Educators

20 Jul 2012
News

Use Social Media to Partner with Customers and Improve Service

October 2015
Article

Exposed: Venture Capital, Competitor Ties, and Entrepreneurial Innovation

By: Emily Cox Pahnke, Rory McDonald, Dan Wang and Benjamin Hallen

This paper investigates the impact of early relationships on innovation at entrepreneurial firms. Prior research has largely focused on the benefits of network ties, documenting the many advantages that accrue to firms embedded in a rich network of inter-organizational... View Details

Keywords: Competition; Intellectual Property; Entrepreneurship; Innovation and Invention; Medical Devices and Supplies Industry

Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication

2021
Working Paper

Soliciting Advice Rather Than Feedback Yields More Developmental, Critical, and Actionable Input

By: Hayley Blunden, Jaewon Yoon, Ariella S. Kristal and Ashley V. Whillans

Asking for feedback is a popular way to solicit third-party input at work. However, feedback seeking is only weakly related to performance, and employees often report that the feedback that they receive is unhelpful. Addressing this discrepancy, across six studies... View Details

Keywords: Feedback; Advice; Personal Development; Future Focus; Evaluative Mindset; Performance; Personal Development and Career

03 Jun 2010
Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski

2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

March 2010
Article

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max Bazerman

How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details

Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry

March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

October 2014 (Revised February 2017)
Case

Europe, Russia, and the Age of Gas Revolution

By: Rawi Abdelal, Leonardo Maugeri and Sogomon Tarontsi

The 2014 Ukraine crisis once again exposed the mutually limiting knot—a web of commercial relationships and oil and gas pipelines—that historically tied the European Union and Russia closely. In this crisis, a familiar conundrum preoccupied minds in the corridors of... View Details

Keywords: International Relations; Business and Government Relations; Energy Sources; Energy Industry; European Union; Russia; Ukraine

Educators

04 Sep 2017
Blog Post

HBS Startup Bootcamp and Founders Unfiltered

on data while exploring market fit. Faculty presented central themes of renowned HBS courses like Founders’ Journey and Entrepreneurial Finance. Industry experts offered their insights on how to effectively manage public relations, what... View Details

08 Sep 2015
Working Paper Summaries

Blinded by Experience: Prior Experience, Negative News and Belief Updating

Keywords: by Bradley R. Staats, KC Diwas & Francesca Gino

2012
Book

The Rate and Direction of Inventive Activity Revisited

By: Josh Lerner and Scott Stern

While the importance of innovation to economic development is widely understood, the conditions conducive to it remain the focus of much attention. This volume offers new theoretical and empirical contributions to fundamental questions relating to the economics of... View Details

Keywords: Technological Innovation; Opportunities; Nonprofit Organizations; Resource Allocation; Economic Growth; Research and Development

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

makes Red Chaos a thriller to be read like breaking news. This is the third novel in the acclaimed Red Hotel series by thriller masters Ed Fuller and Gary Grossman. Agency: The Four Point Plan (F.R.E.E.) for All Children to Overcome the... View Details

March 2016
Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

By: Tsedal Neeley and Tom Ryder

Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details

Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy

Educators

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

integrates them in a powerful way. Kaplan and Norton introduced the Balanced Scorecard, a performance measurement system, in 1992. The Execution Premium is their fifth book as coauthors. Kaplan recently... View Details

Keywords: by Martha Lagace

Research Summary

Vicarious Learning in Organizations

To advance the study of how individuals learn through their interactions with others, Professor Myers has adopted a vicarious learning theory lens. Vicarious learning allows individuals to learn from the outcomes of others’ experiences, rather than solely their own... View Details

Keywords: Learning And Development; Learning; Health Industry

2013
Working Paper

Who Is Governing Whom? Executives, Governance and the Structure of Generosity in Large U.S. Firms

By: Christopher Marquis and Matthew Lee

We examine how organizational structure influences strategies over which corporate leaders have significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of... View Details

Keywords: Philanthropy and Charitable Giving; Corporate Governance; Governing and Advisory Boards; Leadership; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Structure; Corporate Strategy; United States

SSRN