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- All HBS Web
(1,983)
- People (3)
- News (441)
- Research (1,231)
- Events (20)
- Multimedia (13)
- Faculty Publications (642)
- 01 Dec 2017
- News
Yoga Inc.
also helped lengthen and restore his tight, overworked muscles, and it became part of his workout regimen. During his time at YogaWorks, he is credited with boosting the company’s market position and launching its View Details
Keywords: Deborah Halber
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online... View Details
Keywords: Carmen Nobel
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- 24 Apr 2014
- News
Optimizing search technology
Olivier Dumon (MBA 1998) is managing director of academic and government markets for global publishing giant Elsevier, where he’s working on optimizing online search protocols. He believes that the more the... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their financial prospects dim so rapidly.... View Details
- 01 Jun 2012
- News
Straight to the Heart
GREENWALD: A savvy, successful approach that combines marketing tactics and psychological insight. Can Rachel win NBC's "Match Off"? Her story: how Rachel met Brad The veteran of several high-level marketing... View Details
- 22 Feb 2022
- News
Q&A: The Post-Pandemic Path
than in most other countries. For instance, developed markets such as Sweden and Finland had more muted fiscal responses. They also had different responses on the medical side of the crisis. All these factors are somewhat confounding; the... View Details
Keywords: April White
- 01 Dec 2007
- News
Fall Reunions
the classroom, with topics ranging from business opportunities in emerging markets to biotech to management challenges in public education. And once the cold-call jitters were over, there was ample time for catching up with old... View Details
- Profile
Blake Landro
Making a dramatic shift in both industry and location, Blake decided to make a difference at Google, in Mountain View, CA, where he worked on Google Checkout, an online payment platform for small- to medium-sized businesses. “It had just... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear.... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
application of ‘mining’ e-wastes. WikiPay is a proprietary mobile and online commerce platform that facilities money transfer, payment applications and mobile marketing via SMS through its website... View Details
- 01 Apr 1998
- News
Deals For Sale
FairMarket is an online auction house that allows companies with surplus computers and computer components to sell to the highest bidder. "We make the distribution chain more efficient by acting as a centralized View Details
Keywords: Judith A. Ross
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
existing scaled-up technologies in the mining industry for the novel application of ‘mining’ e-wastes. WikiPay is a proprietary mobile and online commerce platform that facilities money transfer, payment applications and mobile View Details
Keywords: Multiple alumni
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
name, and cast your vote to the right to predict the winner. asia-pacific HBS Club of Shanghai Sophia Shing, MBA 1997 Founder Little Teacher mobile language learning canada HBS Club of Toronto Jennifer Lee Koss, MBA 2008 Co-founder and CEO PIXIE curated View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
people to work at promising start-ups. Vinamea (Gurvan Rallon and Cornelius Frey, both HBS ’12): A platform that allows people to rent a portion of a vineyard and receive their share of the year’s vintage. Zumper (Anthemos Georgiades, Tom Dye, and Ken Sim, all HBS... View Details
Keywords: awards
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
arbitrary contextual factors." The research should prove useful to marketing firms, which often use online quizzes and games to garner detailed demographic information. But the findings also highlight a... View Details
Keywords: by Carmen Nobel
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
Launched in 2017, Clay is an artisanal ceramics startup for the sharing economy. Founder and CEO Rukmini Giridharadas (MBA 2014) has partnered with potters in the Bay Area to offer their wares online to the chefs, caterers, and florists... View Details
Keywords: Jen McFarland Flint