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The Business of Entertainment, Media, and Sports - Course Catalog
seeking to advance their knowledge of general management, strategy, and marketing in the context of a challenging, rapidly changing, and fun environment. Educational Objectives The course starts with an examination of the properties that... View Details
- 01 Jun 2001
- News
HBS Press Books in Brief
fundamental changes that are happening to business as a result of the Internet, digital communications, and ubiquitous connectivity. From building online business models, to formulating digital strategies, to competing in the uncertain... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
victims, both witting and not, but I offer strategies to help determined marketers protect themselves. Read the blog: http://blogs.harvardbusiness.org/hbr/hbr-now/2009/11/dark-underbelly-of-online-ads.html How to Combat View Details
Keywords: Martha Lagace
- 17 Apr 2014
- News
York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition
With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details
- 01 Oct 1999
- News
HBS Alumni Association Board of Directors: President's Report
In addition, committees are formed to develop programs that respond to specific issues of concern to alumni. This year, the committees will be structured around the following topics. Online Services for Alumni In an effort to refine the... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Lower CEO-to-Worker Pay Ratios. “The perception of wage fairness affects purchasing intentions” "The perception of wage fairness affects purchasing intentions," says Bhavya Mohan, a doctoral student in the Marketing unit at HBS, who... View Details
- 03 May 2011
- First Look
First Look: May 3
Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
Keywords: Sean Silverthorne
- 29 Aug 2018
- Blog Post
From the Classroom to the Workplace: How I Applied Learnings to my Internship
course, it is possible to apply subjects like strategy or marketing to any company that you work for, especially if you are working in the strategy department. However, here are three other examples of what I found very interesting and... View Details
Keywords: Consumer Products / Retail
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,... View Details
Keywords: Margie Kelley
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create advertisements for companies of all... View Details
- Web
Latin America - Global Activities 2021
Latin America Latin America Appreciating One’s Humanity as a Leader Pictured: Karen Bruck, a vice president at MercadoLibre, is the protagonist of a case highlighting the challenges of helping employees to succeed. Danyel O’Connor (PLD 32, 2021), the executive vice... View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
strengthen the whole class," says Senior Associate Dean and MBA Program Chair Steven C. Wheelwright. In addition, a team of MBA staff, faculty, and students has begun to expand the program's marketing outreach. The aim, says Wheelwright,... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
relevant in Korea as it is in Germany or Argentina,” says Whitman, noting that eBay is now in 39 markets around the world. Whitman built the brand by listening and responding to customers and through smart acquisitions, expanding into... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appropriate targets. She turned to AngelList, an online directory of startup jobs, where she could keep a tab on lists generated by her keywords. "I followed up on interesting individuals and companies." she says, cold-emailing... View Details
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
the United States of America. “The temporariness induces you to take more risks—to share more risqué or uninhibited content” The paper, titled Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions, was written by Reto Hofstetter, a... View Details
Keywords: by Rachel Layne
- 01 Mar 2006
- News
Tap into Valuable Alumni Resources
Cooper Most of us know to search the online Alumni Directory for a classmate’s contact information, but have you ever explored the many other features of the HBS Alumni Web site? It’s full of information on programs, services, and... View Details
- 01 Apr 2001
- News
Jimmy Lai Chee-ying: Rags, Riches, and Risk
broadsheet aimed at working-class readers that shook up the more established newspapers, forcing them to scramble to compete. In 1999, Lai dabbled in the Internet, setting up Admart, an online grocer that failed, losing $140 million in... View Details
- Web
Winners & Success Stories | New Venture Competition
acquired by 3M Company and today the product is marketed as the 3M ESPE Lava Chairside Oral Scanner. CloudFlare Matt Prince, MBA 2009 Michelle Zatlyn, MBA 2009 CloudFlare enables websites to intelligently protect themselves from View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details