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  • October 2001 (Revised January 2002)
  • Case

Auction Vignettes

By: Guhan Subramanian and Michelle Kalka
This case consists of a series of short vignettes illustrating several auctions: the auctions for Hillary Clinton's biography and the talents of baseball star Alex Rodriguez; eBay online auctions; the Turkish government's auction for a 51% stake in its state-run gas... View Details
Keywords: Auctions
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Subramanian, Guhan, and Michelle Kalka. "Auction Vignettes." Harvard Business School Case 902-070, October 2001. (Revised January 2002.)
  • 02 Sep 2014
  • News

The Joys of Rentership In The Sharing Economy

  • 04 Feb 2019
  • News

Betting on Books: Can the Indie Bookstore Revival Last?

  • 12 PM – 1 PM EDT, 21 May 2020
  • Webinars: Career

Executive Presence (Behind a Screen)

Speaking up on a conference call, presenting your analysis to your boss, or simply showing up online as your best self how do you make your presence known in a powerful and compelling way? Please join Jodi Glickman, CEO of Great on the Job, to Learn what executive... View Details
  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
  • April 2021
  • Case

Etsy: Crafting a Turnaround to Save the Business and Its Soul

By: Ranjay Gulati, Luciana Silvestri and Monte Burke
Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details
Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership
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Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.
  • October 2013 (Revised July 2024)
  • Teaching Note

Amazon in 2024

By: Sunil Gupta
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
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Gupta, Sunil. "Amazon in 2024." Harvard Business School Teaching Note 514-056, October 2013. (Revised July 2024.)
  • December 2010 (Revised January 2012)
  • Case

Todovino: Can Your Rival be Your Friend?

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino... View Details
Keywords: Joint Ventures; Growth and Development Strategy; Agreements and Arrangements; Partners and Partnerships; Competition; Cooperation; Online Technology; Food and Beverage Industry; Retail Industry
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Martinez-Jerez, Asis, and Lisa Brem. "Todovino: Can Your Rival be Your Friend?" Harvard Business School Case 111-071, December 2010. (Revised January 2012.)
  • February 2008 (Revised June 2011)
  • Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Keywords: Web; Technology; Networks; Information Technology Industry
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Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
  • September 2006 (Revised January 2007)
  • Background Note

Where to Get Your News and Information: The Digital Disruption

By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
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Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
  • September 1999 (Revised June 2001)
  • Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry
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Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
  • 11 Jun 2014
  • News

Messaging Secrets From eHarmony And OKCupid Databanks

  • 28 Jan 2014
  • News

Harvard Study Suggests Racial Bias In Airbnb Rentals

  • 03 Jan 2022
  • News

Pushing Social Media Platforms to Self-Regulate

  • 05 Apr 2021
  • News

Defining a Post-Pandemic Channel Strategy

  • 08 Jan 2020
  • News

How Corporate Cultures Differ Around the World

  • 14 Nov 2016
  • News

'The Content Trap' and the HBX Story

  • June 2019
  • Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
  • Program

Senior Executive Leadership Program—India

your current responsibilities, goals, and challenges A letter of reference from someone familiar with your work To review both the application and letter of reference, download the Application PDF. You can submit your application via our View Details
  • June 2014
  • Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
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