Marketing Communications - Publications - Faculty & Research

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Wilder House | About

Wilder’s career in Canada stands “as an eloquent expression of just what we hope our graduates can achieve in their communities around the world.” A Toronto native, Wilder served in combat during World War II on loan to the Royal Navy and... View Details

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Entrepreneurship Course Online | HBS Online

Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details

15 Jul 2008
First Look

First Look: July 15, 2008

that expansions abroad reduce a firm's domestic activity, instead suggesting the opposite. The Finance Function in a Global Corporation Author:Mihir A. Desai Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract As... View Details

Keywords: Martha Lagace

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

Corporate Eye: Photography and the Rationalization of American Commercial Culture , 1884–1929 . “Businesses, especially manufacturing and communications industries at the forefront of both labor activism and welfare capitalism, responded... View Details

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Africa, especially for communities that aren’t connected to the grid. I am always drawn to how developing and emerging markets can approach these challenges while fostering economic growth and leapfrogging... View Details

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

help young people from low-income communities launch promising careers. The applications provide an inside look at the interplay among short-term training providers, employers, colleges, and high schools. "Policymakers, employers, and... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

01 Oct 1997
News

High Fives

have encouraged our clients to take substantial portions of their U.S. equity portfolios and buy international stocks.” Views on investing in emerging markets: “Those markets are enticing but can be unbelievably volatile. We think the... View Details

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

International Red Cross, UNICEF, Médecins Sans Frontières, Oxfam, and Amnesty International. Topics include managing growth, performance assessment, mission and strategy development, and most of all, understanding, developing, and View Details

Keywords: by Manda Salls

01 Jul 2014
First Look

First Look: July 1

Fútbol By: Elberse, Anita Abstract—Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to... View Details

Keywords: Carmen Nobel

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

March 2018
Case

Chaudhary Group: Rebuilding Nepal

By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti

After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal, decides to play a pivotal role in rebuilding the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and... View Details

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01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details

Keywords: April White

18 Feb 2009
First Look

First Look: February 18, 2009

efficiency benefits of market transactions Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Leveraging Waste: Implications for Competition and Welfare (revised) Author:Deishin Lee Abstract We study the competitive and... View Details

Keywords: Martha Lagace

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Technology & Operations Management Awards & Honors - Faculty & Research

category for “Zebra Medical Vision” with Sarah Gulick (HBS Case 619-014, September 2018). Christian Kaps : Winner of the 2024 Best PhD Paper Award from the Commodity & Energy Markets Association for "Residential Battery Storage—Reshaping... View Details

13 Mar 2018
First Look

March 13, 2018

systematically examined. This contempt for business groups in mature market settings stands in sharp contrast to the intensive research that has been conducted on other major models of large modern enterprises in those economies, such as... View Details

Keywords: Sean Silverthorne

22 Feb 2022
News

Breaking News

The decline of the community newspaper in the United States has been steep and severe. A quarter of American papers have folded in the last 15 years, and industry-wide consolidation has eviscerated the newsrooms of those that are left,... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

communication and encouragement, they can find the courage to try, fail, redo, and try again. Carliss Baldwin How can companies tap their customers for innovative ideas? Firms have a tendency to look at their navels. The first thing I... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

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Launching Tech Ventures | HBS Online

or growth-stage startup in a product management, business development, sales, or marketing role. "As someone who’s worked in a large company for the past 20-plus years, it gave me the foundation and vocabulary to engage more confidently... View Details

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

self-reflective design, "prototype testing," and improvement of their own work systems amidst changes in market needs, products, technical processes, and so forth. It is our conclusion that Toyota has developed a set of... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the configuration, pricing, focus on... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

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