Marketing And Society - Publications - Faculty & Research

September 2005
Article

We study green bonds, which are bonds whose proceeds are used for environmentally sensitive purposes. After an overview of the U.S. corporate and municipal green bonds markets, we study pricing and ownership patterns using a simple framework that incorporates assets... View Details

1983
Working Paper

Aggregate Dividend Behavior and Its Implications for Tests of Stock Market Rationality

By: Terry A. Marsh and Robert C. Merton

Citation

2003
Working Paper

Market Discipline in the Thrift Industry and the Cost of Deposit Insurance

By: Benjamin C. Esty and C. Y. Baldwin

Citation

Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase... View Details

31 Aug 2010
Working Paper Summaries

Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide

Keywords: by Jordan I. Siegel, Lynn Pyun & B.Y. Cheon

23 Apr 2014
Working Paper Summaries

Corporate Financial Policies in Misvalued Credit Markets

Keywords: by Jarrad Harford, Marc Martos-Vila & Matthew Rhodes-Kropf; Financial Services; Banking

12 Apr 2013
News

The Market Needs Shareholder Activist

2018
Article

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Wen Wen and Feng Zhu

We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details

Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Digital Platforms; Mobile and Wireless Technology; Market Entry and Exit; Price; Innovation and Invention; Applications and Software

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07 Jul 2020
Cold Call Podcast

SmileDirect Looks Beyond Direct-to-Consumer Marketing

Keywords: Health

Web

Using Oral History in Business and Management Studies - Creating Emerging Markets

Conferences Using Oral History in Business and Management Studies February 6th, 2023 from 8:30AM-12PM EST on ZOOM . The Creating Emerging Markets (CEM) project based at Harvard Business School’s Business... View Details

autumn 2005
Article

Six Sigma Comes To Marketing

By: John A. Quelch and Brian Harris

Citation

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Article

Valuing the Cause Marketing Relationship

By: John T. Gourville and V. Kasturi Rangan

Keywords: Marketing; Relationships; Value

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1990
Book

The Marketing Challenge of 1992

By: John A. Quelch, Robert D. Buzzell and Eric Salama

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Purchase

01 Jul 2010
News

Fine Tuning Market Oriented Practices

Keywords: Brendan Gray

2003
Class Lecture

Renewing Markets for Better Governance

By: Krishna G. Palepu

Keywords: Capital Markets; Corporate Governance; Governing Rules, Regulations, and Reforms

Citation

Purchase

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market View Details

Keywords: by John Quelch; Auto; Retail

2006
Chapter

BioRisk: interleukin-2 from laboratory to market in the United States and Germany

By: Arthur A. Daemmrich

Keywords: Product Development; Risk and Uncertainty; Health Testing and Trials; Pharmaceutical Industry; Biotechnology Industry; United States; Germany

Citation

Article

Investing in Distressed Situations: A Market Survey

By: S. C. Gilson

The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,... View Details

Keywords: Investment; Markets

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