Market Share - Publications - Faculty & Research

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to... View Details

Keywords: by Michael Blanding

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

used firm size as a proxy for reputation and utilized uniqueness and political slant indices to account for other company characteristics. The study did not take into account costs or any discounts or marketing efforts targeting new... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

replacement to silver halide film in our core market?" By seeking to create high-priced, performance-competitive digital products, Kodak missed much of the disruptive growth driven by inexpensive digital imaging. Kodak eventually established a strong View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

04 Dec 2019
Book

Creating the Experimentation Organization

scale to have a giant impact.” About the Author Michael Blanding is a writer based in Boston. [Image: ndresr] Related Reading At Booking.com, Innovation Means Constant Failure Jumpstarting Innovation: Using Disruption to Your Advantage Research Paper: Experimentation... View Details

Keywords: by Michael Blanding

September 2009 (Revised December 2009)
Case

The Future of Iraq Project (A)

By: Noel Maurer and Sogomon Tarontsi

In March 2009, the government of Iraq decided to hold its first oil field auctions. The auctions were for service contracts on the country's southern oil fields; the winner would obtain the right to produce oil above a certain target for a fixed fee. The bidders... View Details

Keywords: Non-Renewable Energy; Foreign Direct Investment; Policy; Auctions; Production; Business and Government Relations; Energy Industry; Iraq

Citation

Educators

Purchase

20 Feb 2008
First Look

First Look: February 20, 2008

that attempts to maximize profits. This stage takes into account costs as well as firm's objectives and constraints (e.g., minimum market share requirement). Over the last several decades, View Details

Keywords: Martha Lagace

23 Jan 2008
First Look

First Look: January 23, 2008

a question related to whether the poor should be helped by the government or if they should help themselves, while the measure of luck is the share of the oil industry in the state's economy multiplied by the price of oil. The correlation... View Details

Keywords: Martha Lagace

Web

Case Studies - Social Impact Collaboratory

investments that generated positive environmental and social impacts alongside healthy financial returns and had already invested in PEG’s Series A round the previous year. Should BHI commit to the Series B round? Key Themes: Investing in emerging View Details

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

the court of public opinion again. If you were a McDonald’s board member, what would you have done differently? Why? What do you think? Share your thoughts in the comments below. Editor's note: Heskett explores the leader's role in his... View Details

Keywords: by James Heskett

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

forthcoming Journal of International Economics Corporate Debt, Firm Size and Financial Fragility in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza Abstract— The post-Global Financial Crisis period shows a... View Details

Keywords: Dina Gerdeman

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson’s work. The world of computers was dominated by Microsoft, especially after the introduction of its breakthrough product, Windows 95, in... View Details

Keywords: by Dina Gerdeman

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details

Keywords: by Martha Lagace

Web

Finance Awards & Honors - Faculty & Research

Best Paper Prize in Asset Management from the Midwest Finance Association for "The Market for Sharing Interest Rate Risk: Quantities and Asset Prices" with Umang Khetan, Jane Li, and Ioana Neamtu. Ishita Sen... View Details

Web

New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

railroads represented a highest percentage of listed stocks and bonds issued on the New York Stock Exchange. The stock market grew from a few shares in the 1830s to hundreds of thousands in 1850 to millions... View Details

23 Aug 2021
Research & Ideas

Why White-Collar Crime Spiked in America After 9/11

cutbacks Previous studies have delved into the fact that the threat of prison time and fines can deter white-collar criminals from committing crimes that can greatly harm corporations, investors, and consumers alike, not to mention financial View Details

Keywords: by Jay Fitzgerald

01 Jun 1999
News

Ikenna Okezie

rotation was tough but enjoyable. "I liked the juxtaposition of discussing a marketing case in Aldrich and then crossing the river to see a patient in Cambridge," he says. This year, as part of an HBS field study, Okezie has formulated a... View Details

Keywords: Judith A. Ross

Fast Answer

Options: Basics for finding price data

that same expiration date was $7.70. The price of a put option to sell a share at the same strike price and exercise date was $0.23 and the price of a put option to sell at $65 was $7.00. As a rule, a call (buy) option is more valuable... View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

marketing has become an important part of the overall strategy that beauty companies employ. As an avid beauty consumer with a desire to work in the industry, I sought a better understanding of where consumers obtain information, who... View Details

29 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Reyna Pacheco Rios (MBA 2025)

compared to any racial or ethnic demographic in the United States. 4. Latinos currently represent $1 trillion of spending while their market share continues to grow. I hope to use my education here to help... View Details

Publications