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  • All HBS Web  (11,988)
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  • April 2019 (Revised June 2019)
  • Case

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

By: Tsedal Neeley, JT Keller and James Barnett
Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details
Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation
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Neeley, Tsedal, JT Keller, and James Barnett. "From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)." Harvard Business School Case 419-027, April 2019. (Revised June 2019.)
  • 27 Sep 2021
  • Blog Post

Working to Change the Food System

important next step for us is finding strong product market fit – among all the different capabilities we can engineer within our microalgae, which ones are most important? And to whom is it important? If you’re reading this and have... View Details
  • Forthcoming
  • Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
  • Fast Answer

Company databases: which database to choose?

is the library's primary source of equity research.  For a multimedia learning module on LSEG Workspace check out our Learn with Baker... View Details
  • 21 Mar 2024
  • Blog Post

SVMP Gave Me the Courage to Fail

discussions. The small teams provided safe spaces to test new ideas and learn about the case topic from a new perspective. In these teams, each of us was encouraged to lead the... View Details
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

twenty years and the concurrent growing mistrust of leaders and institutions—are rooted in the inability of corporate leaders to learn the truth and respond effectively. Few corporate leaders would want... View Details
Keywords: by Dina Gerdeman
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option is more likely to turn off... View Details
Keywords: by Manda Salls
  • 01 Dec 2022
  • News

Action Plan: To the Letter

most of his career in travel and in private equity. In 2019, the private equity firm HGGC acquired Monotype for $825 million and recruited Chacko in 2021 to run it. At Monotype, he learned View Details
Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services
  • 06 Jun 2005
  • Research & Ideas

Don’t Listen to “Yes”

different light, present ideas and data in novel ways so as to enhance understanding and spark new branches of discussion, and revisit basic facts and assumptions when the group appears to reach an impasse.... View Details
Keywords: by Martha Lagace
  • 04 Apr 2023
  • Blog Post

Maersk’s Journey to Decarbonize Shipping

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
  • November 2024 (Revised January 2025)
  • Case

MiDAS: Automating Unemployment Benefits

By: Shikhar Ghosh and Shweta Bagai
In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details
Keywords: Artificial Intelligence; AI; Machine Learning Models; Algorithmic Data; Automation; Benefits; Compensation; Cost Reduction; Government; Fraud; Government Technology; Public Sector; Systems; Systems Integration; Unemployment Insurance; Waste Heat Recovery; AI and Machine Learning; Government Administration; Insurance; Decision Making; Digital Transformation; Employment; Public Administration Industry; United States; Michigan
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Ghosh, Shikhar, and Shweta Bagai. "MiDAS: Automating Unemployment Benefits." Harvard Business School Case 825-100, November 2024. (Revised January 2025.)
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

to greater learning in this area, the academics generally cited shortage of faculty who understood health care and could teach business skills; lack of case materials and familiarity with case method... View Details
Keywords: by Paul Guttry; Health; Education
  • June 2022
  • Article

A New Initiative to Track HIV Resource Allocation and Costs

By: Ryan McBain, AK Nandakumar, Michael Ruffner, Carlyn Mann, Mai Hijazi, Susanna Baker, Linden Morrison, Kalipso Chalkidou, Shufang Zhang, Iris Semini, Fern Terris-Prestholt, Steven Forsythe, Sarah Byakika, Joshua Musinguzi and Robert S. Kaplan
In early 2020, several global health institutions – including the Global Fund to Fight AIDS, Tuberculosis and Malaria; Joint United Nations Program on HIV/AIDS (UNAIDS); United States Agency for International Development; and Office of the Global AIDS Coordinator at... View Details
Keywords: Activity Based Costing; HIV; Cost; Health Care; Healthcare; Health Care and Treatment; Activity Based Costing and Management; Resource Allocation; Health Industry; Africa
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McBain, Ryan, AK Nandakumar, Michael Ruffner, Carlyn Mann, Mai Hijazi, Susanna Baker, Linden Morrison, Kalipso Chalkidou, Shufang Zhang, Iris Semini, Fern Terris-Prestholt, Steven Forsythe, Sarah Byakika, Joshua Musinguzi, and Robert S. Kaplan. "A New Initiative to Track HIV Resource Allocation and Costs." Bulletin of the World Health Organization 100, no. 6 (June 2022): 358–358A.
  • 14 May 2001
  • Research & Ideas

Are You Managing To a ‘T’? Time To Break With Tradition

successful T-shaped manager must learn to live with, and ultimately thrive within, the tension created by this dual responsibility. Although this tension is most acute for heads of business units, any... View Details
Keywords: by Morten T. Hansen & Bolko Von Oetinger
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

learn to recognize and build their leadership capital—the resources and influence needed to realize their goals, says Harvard Business School Senior Lecturer Archie L. Jones.... View Details
Keywords: by Dina Gerdeman
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

lawyer and to be able to engage with their lawyers in deciding how to proceed. Q: Just as managers have to become more View Details
Keywords: by Sean Silverthorne; Legal Services
  • Web

From Classroom to Workplace: Theory to Practice | Baker Library

experience . . . taught me to think in a way I hadn’t before . . . to solve problems, be willing to be analytic . . . and then take action. So it was a question of really View Details
  • August 2017 (Revised July 2019)
  • Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
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Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
  • 05 Apr 2004
  • Research & Ideas

Six Ways to Build Trust in Negotiations

preparation—before the negotiation even gets under way—can lessen its impact. State at the outset of talks that you have worked to understand the other party's perspective, needs, and interests, but that you recognize—and hope that they... View Details
Keywords: by Deepak Malhotra
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

executives to think of a great customer experience they’ve had, as well as a terrible one. What’s particularly novel about Thomke’s approach is that students learn through a methodology called LEGO Serious... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
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