Food Marketing - Publications - Faculty & Research

14 Mar 2019
News

The Merchant of Osaka

visits a noodle shop with an unnecessarily long wait, for example, she’ll reengineer the process in her mind: move the food there, put one employee here instead of two to reduce the line by half. “I’m pretty sure the owner would not... View Details

Keywords: Health, Social Assistance

19 Jan 2011
First Look

First Look: Jan. 18

Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of... View Details

Keywords: Sean Silverthorne

12 Jan 2016
First Look

January 12, 2016

curve in which the central bank can provide market participants with forward guidance on both future short rates and on future Quantitative Easing (QE) operations, which affect bond supply. Forward guidance on short rates works through... View Details

Keywords: Carmen Nobel

30 Jun 2015
First Look

First Look: June 30, 2015

uncertainty, and macroeconomic shocks affect the risk properties of U.S. Treasury bonds? The exposure of U.S. Treasury bonds to the stock market has moved considerably over time. While it was slightly positive on average over the period... View Details

Keywords: Carmen Nobel

October 2016 (Revised November 2016)
Case

DO & CO: Gourmet Entertainment

By: Juan Alcácer and Esel Çekin

This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details

Citation

Educators

Purchase

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

systems built by our forbearers and work toward a more just future. Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds By Hemali Dassani (MBA 1999) and Nandu... View Details

23 Aug 2016
First Look

August 23, 2016

particular, we examine how individuals’ prior experiences and the experiences of those around them alter their belief perseverance in operational decisions after the revelation of negative news. We draw on an exogenous announcement of negative news by the View Details

Keywords: Sean Silverthorne

01 Jun 2009
News

Dispatches from the Global Classroom

observe an almost total absence of 20- to 40-year-old men and women around the village, or to experience the hard labor that falls on those left behind when it comes to simple needs like getting and preparing food — a task delegated... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

12 Dec 2018
News

Lesson Plan

those pie charts, that every aspect of the budget is facing cuts—and that every effort is being made to right the ship for the future. After the public comment, the nine-member board turns to an agenda of items that runs from the renewal of a View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

01 Apr 1999
News

Spirit at Work

productive. I had no sense of time. I had fun.' That, to me, is beginning to articulate what spirituality, in terms of self-engagement and fulfillment, is all about." Jennifer F. Lawrence (MBA '87), a marketing consultant and professor at... View Details

Keywords: Marguerite Rigoglioso

01 Sep 2017
News

City of Dreams

lean into the other, designed by Israeli architect Moshe Safdie. “You want to create a modern face without losing what makes us special—because you can’t re-create that,” he says. The city’s historic buildings and the local color of areas like Pettah View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

01 Sep 2016
News

Alumni and Faculty Books for September 2016

economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how... View Details

13 Sep 2019
News

Hollywood Ending

also call it an audaciously big bet on an unproven format in an ever-crowded market of streaming content. With an April 6, 2020, launch, Whitman and Katzenberg have 20 months and $1 billion to build the whole thing from scratch—from a... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

01 Jun 2019
News

City on a Hill

kitchen) “They were self-taught, and they were amazing. It really showed me the promise of the people of eastern Kentucky,” says Marietta, who later drew on the same talent pool to launch Mountain Tech Media, a digital marketing firm that... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

01 Jun 2014
News

Screen Saver

Gamble, and other consumer-goods businesses. "Create or identify the need, and then fulfill that need in a big way." Lopez arrived at Starbucks in 2004 to lead its global consumer-products division and, over time, expanded his responsibilities to include subsidiary... View Details

Keywords: Julia Hanna; Arts, Entertainment

06 Dec 2021
News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices.... View Details

Keywords: Sean Silverthorne