Publications

Gerber took over his father’s small canning business in 1917 and refashioned it into a leading producer of baby food products. When Gerber introduced strained baby food in 1928, the market was virtually... View Details

Keywords: Food & Tobacco

Charles R. Shoemate

Shoemate presided over a dramatic growth period for CPC International (maker of Hellman’s mayonnaise, Thomas English muffins, and Knorr soups), building it into one of the world’s largest food producers. Through skillful acquisitions, CPC... View Details

Keywords: Food & Tobacco

March 2017
Case

Breakfast at the Paramount

By: Ryan W. Buell

The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch... View Details

Keywords: Food; Management Practices and Processes; Service Delivery; Food and Beverage Industry; Food and Beverage Industry; Boston

December 2007
Case

Akshaya Patra: Feeding India's Schoolchildren

By: David M. Upton, Christine Ellis, Sarah Lucas and Amy Yamner

Describes a highly successful effort by an Indian Charity to feed poor schoolchildren at lunchtime. This provides two significant benefits. It improves nutrition for the children, and helps keep them in school since the provided meal is occasionally the only meal they... View Details

Keywords: Food; Service Operations; Education; Philanthropy and Charitable Giving; Food and Beverage Industry; India

January 2001
Case

Achieving Customer Satisfaction at Pizza Hut (B)

By: V.G. Narayanan and Lisa Brem

Supplements the (A) case. View Details

Keywords: Food; Customer Satisfaction; Quality; Marketing; Food and Beverage Industry; Food and Beverage Industry

Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details

Keywords: Food & Tobacco

01 Dec 2014
News

Innovation: Frozen Assets

knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the opportunity to disrupt the whole... View Details

Keywords: Janelle Nanos

Howard Heinz

Taking the helm of Heinz from his father, Howard continued to build the company through internal growth and development. He deftly managed the company through the Depression by introducing low cost, processed food products including Heinz... View Details

Keywords: Food & Tobacco

March 2008 (Revised January 2023)
Supplement

Cadbury Schweppes: Capturing Confectionery (B)

By: David Collis, Toby Stuart and Troy Smith

In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details

Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry

01 Mar 2015
News

Fıelds of Gold

expensive foods, retailing at $4,000 or more a pound. Iran is the largest producer of this highly prized spice, which stains food a brilliant golden hue, but David Luo (MBA 2011) believes that Afghanistan could become the world’s... View Details

Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States