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  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

generating consensus on the specifics of benefit-based taxation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55548 Harvard Business School Case 818-017 Pricing PatientPing In 2017, Jay Desai, the CEO of Boston-based health care View Details
Keywords: Dina Gerdeman
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

a digital download and available only from the band's own website. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for... View Details
Keywords: Martha Lagace
  • 08 Dec 2015
  • First Look

December 8, 2015

How should they structure digital banking so Akbank would remain profitable while achieving the vision for innovation and growth laid out by the bank's chairman? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515115-PDF-ENG... View Details
Keywords: Sean Silverthorne
  • March 2009 (Revised September 2013)
  • Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
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Piskorski, Mikolaj Jan, David Chen, and Aaron Smith. "Yelp." Harvard Business School Case 709-412, March 2009. (Revised September 2013.)
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details
Keywords: Martha Lagace
  • 2018
  • Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
  • September 2018 (Revised January 2020)
  • Supplement

Apple Pay and Mobile Payments in Australia (B)

By: Feng Zhu, Susan Athey and David Lane
Supplements the (A) case. View Details
Keywords: Payment Methods; Mobile Payment; Apple; Banks and Banking; Cooperation; Problems and Challenges; Policy; Digital Platforms; Banking Industry; Australia
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Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (B)." Harvard Business School Supplement 619-011, September 2018. (Revised January 2020.)
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Technology Industry; Technology Industry; Technology Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
  • October 2020 (Revised November 2023)
  • Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Technology Industry; Technology Industry; Technology Industry; Texas; United States
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Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
  • 09 Oct 2012
  • First Look

First Look: October 9

Competency-destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging Willy ShihHarvard Business School Note 613-024 This note discusses technical aspects of the transition... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas Steenburgh Abstract—We study... View Details
Keywords: Dina Gerdeman
  • September 2016 (Revised February 2017)
  • Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807026   PublicationsProphet of Innovation: Joseph Schumpeter and Creative Destruction Author:Thomas K. McCraw Publication:Cambridge, Mass.: Harvard University Press, 2007 Abstract Pan Am, Gimbel's,... View Details
Keywords: Martha Lagace
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

they have the other player's product . . . . A player is your competitor if customers value your product less when they have the other player's product than when they have your product alone. 9 Intel, for example, buys raw materials and processing View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 27 May 2009
  • First Look

First Look: May 27, 2009

significant challenges. The case pays particular attention to the four men's evolving identities as musical artists and to the tradeoffs that have accompanied their fame and larger social commitments. The case takes up the evolution of the global music industry in the... View Details
Keywords: Martha Lagace
  • 06 Nov 2006
  • Research & Ideas

How South Africa Challenges Our Thinking on FDI

economy was managed spectacularly, with inflation brought down to single digits relatively quickly, budget balances within a reasonable ability to pay, and political stability guaranteed by the ANC's (African National Congress)... View Details
Keywords: by Martha Lagace
  • August 2008 (Revised July 2011)
  • Case

Consumer Payment Systems — United States

By: Benjamin Edelman and Andrei Hagiu
In 2008, the U.S. consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit.... View Details
Keywords: Borrowing and Debt; Financial Management; Personal Finance; Digital Platforms; Motivation and Incentives; Competitive Strategy; Internet and the Web; United States
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Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — United States." Harvard Business School Case 909-006, August 2008. (Revised July 2011.) (request a courtesy copy.)
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

Watchmaking By: Raffaelli, Ryan Abstract—In this qualitative study, I examine the factors that influence the re-emergence of market demand for a legacy technology in a mature institutional field. I extend previous work related to field... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2016
  • First Look

August 23, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51538 July–August 2016 European Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet startups is disrupting... View Details
Keywords: Sean Silverthorne
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