Publications

04 Feb 2022
News

Professor Sunil Gupta: Framework

May 1987 (Revised February 2000)
Case

Codman & Shurtleff, Inc.: Planning and Control System

By: Robert L. Simons

Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized... View Details

Keywords: Strategic Planning; Planning; Forecasting and Prediction; Accounting Audits; Budgets and Budgeting; Business Strategy; Financial Management; Business or Company Management; Management Systems; Financial Services Industry; Financial Services Industry

January 2021 (Revised March 2022)
Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

telegraph varied commodity by commodity and the bulk of communications continued by sea post until the early twentieth century. London had a unique role as the international service centre for the emergent... View Details

Keywords: by Geoffrey Jones

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

the bigger the vision, the greater number of things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise, Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

13 Dec 2011
Working Paper Summaries

Charitable Giving When Altruism and Similarity Are Linked

Keywords: Service

01 Mar 2014
News

Faculty and Alumni Books for March 2014

Press) The authors outline a method to discover and revitalize the exceptional business that exists inside an organization. The method relies on the well-established 80/20 rule to direct focus and attention;... View Details

March 2019 (Revised July 2021)
Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock

On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details

15 Jun 2020
News

Alumni and Faculty Books for June 2020

system clash with the digital age, and how to take action. Presenting examples of companies already making a difference, the authors show how business must serve both as innovator View Details

Elie Ofek

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

Keywords: internet; media; high technology; consumer products

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category... View Details

Keywords: by Sean Silverthorne; Retail

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

insufficient room to collaborate. Zhu and his collaborators predict that as digitization increasingly de-couples hardware and software in many industries, corporate frenemies... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

Web

What Google, Lego, and Other Brands Know About the Promise and Peril of AI | Working Knowledge

challenges you are tackling today. More about Working Knowledge Strategy and Innovation More like this Social Responsibility More like this Data and Technology More like this View Details

January 2017
Teaching Note

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details

Keywords: Brand Management; Brand Positioning; Brand Portfolio Strategy; Brand Architecture; Brand Repositioning; Target Market; Hospitality; Hotel Industry; Marketing; Brands and Branding; Marketing Strategy; Service Delivery; Service Industry; Service Industry; India; Asia

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

July 2021 (Revised February 2022)
Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details