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- All HBS Web
(2,426)
- People (2)
- News (452)
- Research (1,772)
- Events (13)
- Multimedia (7)
- Faculty Publications (917)
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
be seen from two angles—those supplying information and those demanding it. Who exactly are the players on the demand versus the supply side? A: The supply side includes View Details
- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details
Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
- 01 Dec 2018
- News
Competencies and Credentials
pace of technological change, the emergence of a gig economy, and shifting global and labor markets. As faculty co-chairs of the Managing the Future of Work project, William Kerr and Joseph Fuller are leading efforts to prepare leaders... View Details
- 09 Jun 2003
- Research & Ideas
The Benefits of “Not Invented Here”
talks about "open innovation" and his new book. Silverthorne: What's the one take-away you would like your business reader to walk away with from the book, Open Innovation: The New Imperative for Creating and Profiting from Technology? Chesbrough: Innovation... View Details
Keywords: by Sean Silverthorne
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
Mintzberg argued that strategic planning techniques (such as scenario planning) do not work well for organizations because they typically fail to engage business managers and remain detached from everyday action. But Mikes says the... View Details
- 04 Jan 2021
- What Do You Think?
How Do We Sustain Organization Diversity?
in new people? This is not as simple as it sounds. Inclusion is difficult. Research suggests that much of it does not lend itself to training. We can train managers to give “voice” to everyone in their organizations. What remains,... View Details
Keywords: by James Heskett
- 01 Dec 2000
- News
Q&A: Andrew Kendall
As much as Kendall loved the nuts and bolts of manufacturing — he even trained on the company's assembly line and became a certified welder — he decided that the demands of a career in manufacturing would leave little time for community... View Details
Keywords: Deborah Blagg; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and restocking fees that cut into... View Details
- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
Manufacturing and information technology these days go together like bread and butter. But it wasn't always so. As Professor David Upton pointed out in a Global Alumni Conference panel titled "E-Commerce and the New Operations," it wasn't that long ago that... View Details
Keywords: by Jim Aisner
- 05 Jun 2013
- What Do You Think?
Do We Need to Extend ‘No Surprises Management?’
with respect and understanding. The payback is impressive." Several commented on the demands that NSM places on management in an uncertain environment and the need for communication. For example,... View Details
Keywords: by James Heskett
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a greater sense of empowerment when... View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
to click your knitting needles if there is no demand for sweaters. You should get out of your rocking chair and prod the market. Managing complements is a smarter way of doing business, and there are endless... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting marketers... View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. Seven Tips for Managing Price Increases How marketers... View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
in-person operations, sinking demand to near zero. Professional services businesses have fared better, but they have not been spared—just 63 percent say they could weather a four-month public health lockdown. [div class=infogram-embed... View Details
- Web
Harvard Business School
Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
niches. They report that "nearly 70 percent of managers admit that excessive complexity is raising their costs and hindering their profit growth." In other words, there is a trade-off between innovation and complexity on the one... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q: You note that while demand for individual songs on services... View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
medical radiation safety. "The demand shock caused by an accident could actually be good news for companies." “There was suddenly a huge spike in the public’s attention on medical radiation risk,” says Hong Luo, James Dinan and... View Details