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- All HBS Web
(2,549)
- People (1)
- News (444)
- Research (1,666)
- Events (2)
- Multimedia (7)
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- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
lambasts carmakers that say their AVs will prioritize passengers’ lives over pedestrians, but research shows most customers will not step inside truly egalitarian vehicles. Marketing hype spurs adoption, a necessary step for training AI... View Details
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about... View Details
Keywords: by Mallory Stark
- 23 Feb 2010
- First Look
First Look: Feb. 23
of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and Dell Computer in the 1990s. Download the paper:... View Details
Keywords: Martha Lagace
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
process; all these other elements have an impact as well. Q: What role do customers play? Bower: In the ordinary course of events, when managers of business units make proposals for investments, they are almost always driven by... View Details
Keywords: by Martha Lagace
- 28 Jul 2015
- First Look
First Look: July 28, 2015
School Case 515-090 Target Stores: The Hunt for 'Unvolunteered Truths' No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515090-PDF-ENG Harvard Business School Case 215-058 Generating Higher Value at IBM... View Details
Keywords: Carmen Nobel
- 26 Jan 2016
- First Look
January 26, 2016
from World War II Internment Firm Trade By: Cohen, Lauren, Umit Gurun, and Christopher J. Malloy Abstract—We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links... View Details
Keywords: Sean Silverthorne
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
IPO in 1990 to a $10-billion company today, with a market value of close to $140 billion! I'm also doing research for a case on Drugstore.com, which is essentially a drug store "built" on the Internet. It's getting ready to... View Details
Keywords: by Staff
- 21 Apr 2009
- First Look
First Look: April 21, 2009
managers who are concerned about firm level metrics such as stock price. To have greater impact marketing needs to go beyond brand-level profits to show the impact of marketing actions on firm profitability. In this paper we focus on View Details
Keywords: Martha Lagace
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
decentralized banks are also more responsive to their own competitive environment. They are more likely to expand credit when faced with competition but also cherry pick customers and restrict credit when... View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses... View Details
Keywords: Sean Silverthorne
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge View Details
Keywords: by John Quelch
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com... View Details
- 19 Aug 2008
- First Look
First Look: August 19, 2008
value chain and the motivation for the reuse of blocks of intellectual property in modern IC designs. It briefly examines ARM Limited as an example of an IP specialist supplier... View Details
Keywords: Sean Silverthorne
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less checkout line. You already have the... View Details
- 15 Sep 2009
- First Look
First Look: September 15
competence—expertise in technology—and its skilled people to accomplish what government and relief agencies could not: an information system and supply chain that tracked View Details
Keywords: Martha Lagace
- 26 Sep 2006
- First Look
First Look: September 26, 2006
School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market... View Details
Keywords: Sean Silverthorne
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
potential revolutionary shifts in customer behavior. Look for new business models and technologies that can radically transform product, market, and industry economics View Details
Keywords: by Lynda M. Applegate
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
that draws on sales systems, supply chain systems, and manufacturing and product data. A similar system for small businesses would combine at least four key activities: banking... View Details
- 04 Oct 2016
- First Look
October 4, 2016
who tell the truth, negotiators who palter are likely to claim additional value but increase the likelihood of impasse and harm to their reputations. Publisher's link:... View Details