Customer Value - Publications - Faculty & Research

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

to build a business where they could: Help their customers unlock value while improving their impact on society Put their Finance, Consulting and SaaS experience to good use. Conversations with HBS alumni at... View Details

05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

pull this off? Focus instead on Big Idea Group's "process of innovation and value creation," says Christensen. Lack of creativity is rarely the reason for lackluster products and services coming out of the pipeline.... View Details

Keywords: by Loren Gray

Fast Answer

Black Business Leaders and Entrepreneurship

2019-2020 report has a section on African-American consumers. Consumer & Business Demographics Demographic profiles of potential target customers including jobs and occupations, educational attainment, employment status,... View Details

01 Apr 1996
News

New Releases

materials in their own training and development programs, focus on products covering key topics such as communication skills, change management, customer service, diversity, innovation, leadership, quality, sexual harassment, strategy,... View Details

01 Oct 2000
News

After the Revolution: Putting the Internet in Perspective

hours a day, has a development team instead of a staff, and has no checkout lines. Bricks-and-mortar firms such as Walgreens, on the other hand, must build physical stores and employ and train store staff. Customers have to show up in... View Details

Keywords: Margie Kelley

08 May 2014
News

The Sky's the Limit

promoted to an executive for Global Business, Commercial Systems and Services at Sikorsky Aircraft Corporation, overseeing non-military sales, customer completions and support worldwide. Eaton's message, which she has spread everywhere... View Details

Keywords: Jill Radsken; women's issues; avaition; Air Transportation; Transportation

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

create additional value. That means viewing customers as partners in value creation—a collaboration that increases customers' engagement and taps their insights about the value... View Details

Keywords: Re: Multiple Faculty; Sports

01 Sep 2008
News

The MBA Turns 100

degree’s relevance, asserting that programs have drifted too far into theory that has relatively little use in practice. And they fault business schools for turning out graduates fixated on shareholder value at the expense of all else.... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

22 Oct 2018
Blog Post

HBS Marketing Club Presents: The Brand Summit

As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing... View Details

Keywords: All Industries

01 Mar 2015
News

Case Study: The Speed of Light

2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

environmental value of their efforts can see a big payoff. Consumers have demonstrated willingness to reward such companies by paying 5 to 8 percent more for their products. "For the kind of CSR that Interface practices, it's important... View Details

Keywords: by Dina Gerdeman

Profile

Jason A. Kilar

important lessons you learned from Jeff Bezos? He takes a long-term approach which is something very rare in the public markets. He is thinking decades out as opposed to quarter to quarter. He also has a simple and consistent model: which is you start from the View Details

01 Dec 2009
News

Alumni Books

CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of View Details

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

vital to strategy implementation (for example, at exclusive hotel chains) or when the organizational design is highly complex because of sophisticated technologies and a complex value chain (in aerospace or computers, for instance). In... View Details

Keywords: by Robert Simons

April 2000 (Revised October 2002)
Background Note

Career Strategies and Tactics in Professional Service Firms

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Presents suggestions for ensuring a good start in a professional services career. View Details

Keywords: Personal Development and Career; Performance Expectations; Performance Effectiveness; Customization and Personalization; Practice; Valuation; Performance Evaluation; Business Startups; Competency and Skills; Learning; Talent and Talent Management; Management Skills; Consulting Industry

Citation

Educators

Purchase

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

shipping fees." Many multichannel strategies to consider Retailers have a number of options when deciding how to fulfill customer orders while attempting to maximize profit and customer satisfaction,... View Details

Keywords: by Kristen Senz; Retail

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers View Details

Keywords: by Sean Silverthorne

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose. Handing over the last mile to... View Details

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

are used as a modeling framework for such studies, this data inadequacy can manifest itself as imprecision in the elements of the transition matrix. In this paper, we study how to compute maximal and minimal values for the discounted... View Details

Keywords: Sean Silverthorne

Publications