Customer Lifetime Value - Publications - Faculty & Research

01 Sep 2018
News

Case Study: A Good Fit

employer would be interested. —Harry McCracken (AMP 114, 1994) A highly competitive market with one-year sales cycles on the one hand; a pilot customer in a less-competitive niche with a massive opportunity to create View Details

Keywords: Jen McFarland Flint

01 Dec 2016
News

Case Study: Sweat the Technique

their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still... View Details

Keywords: Dan Morrell

01 Dec 2017
News

Case Study: The Doctor Deficit

quality,” Heissler said. “How do we grow without diluting our main value proposition?” How they answered the question: QE Solar didn’t expand to California, focusing instead on growing with their customers... View Details

Keywords: April White

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

vital to strategy implementation (for example, at exclusive hotel chains) or when the organizational design is highly complex because of sophisticated technologies and a complex value chain (in aerospace or computers, for instance). In... View Details

Keywords: by Robert Simons

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

you're buying a car, and then you find out six months later that the car will cost 25 percent less. It’s terrible.” The perceived value of an object by buyers is essential, especially if you look at View Details

Keywords: by Roberta Holland; Fashion

01 Jun 2015
News

Alumni and Faculty Books for June 2015

Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details

Keywords: Dina Gerdeman

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

some areas of strength and key insights from our Log9 site visit. Overall, all ventures should use this framework to ensure that they have found “Product-Market-Fit”; this is even more critical in resource-constrained developing countries like India. Context + View Details

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

potential revolutionary shifts in customer behavior. Look for new business models and technologies that can radically transform product, market, and industry economics and power. Benchmark inside and outside your industry, remembering to... View Details

Keywords: by Lynda M. Applegate

08 Jul 2008
First Look

First Look: July 8, 2008

really like niche products much. Elberse outlines the implications of her research for producers and retailers, and offers strategic advice to both groups. Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers'... View Details

Keywords: Martha Lagace

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

aggregation of citizens’ preferences, government preferences are present biased, resulting in over-accumulation of debt. Calibrating this parameter with values in the literature, the model can reproduce debt levels and frequency of... View Details

Keywords: Dina Gerdeman

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

services. Features that are not valued and therefore are not used. Decreasing price premiums for innovations that historically created value. An overserved customer will say, "Sure, I will take the next... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

Web

Designing Tech Ventures - Course Catalog

HBS Course Catalog Designing Tech Ventures Course Number 5240 Professor of Engineering Robert Howe Executive Fellow Tom Clay Fall; Q1Q2; 3.0 credits Course Description Launching a successful startup requires a business model that defines the venture’s View Details

16 Sep 2008
First Look

First Look: September 16, 2008

(Bazerman, Loewenstein & White, 1992). The present analysis, however, shows that the perceived value of such tradeoffs—the transaction utility (Thaler, 1985; 1999)-depends on whether the allocation occurs within a particular social... View Details

02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

introspection, and the first one, capability, is about knowing your superpower. To discover your superpower, your unique capability, you need to dig deep into both the skills you've acquired over your lifetime and the unique talents that... View Details

Keywords: by Dina Gerdeman

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder View Details

Keywords: by Martha Lagace

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic... View Details

Keywords: by James Heskett

01 Mar 2009
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. The Value of a ‘Portable’... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

them to build a business where they could: Help their customers unlock value while improving their impact on society Put their Finance, Consulting and SaaS experience to good use. Conversations with HBS... View Details

Keywords: Entrepreneurship; Technology

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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