Publications

01 Mar 2010
Op-Ed

A Golden Opportunity for Ford and GM

too few consumers. Mulally's first act was to borrow $23.5 billion by mortgaging the entire company to give Ford the runway necessary to retool its aging lineup. Mulally moved fast, trimming unpopular lines, cutting management layers, and... View Details

Keywords: by Bill George; Auto

December 1997 (Revised February 2002)
Case

Franco Bernabe at ENI (A)

By: Linda A. Hill, Jennifer Suesse and Mara Willard

Describes Franco Bernabe's ascent to leadership at ENI, Italy's national oil and gas company. Illustrates Bernabe's early career experiences in academia, as the chief economist at Fiat. Then describes his arrival at ENI during the early 1980s, where he became first the... View Details

Keywords: Leadership Style; Personal Development and Career; Management Teams; Management Style; Strategic Planning; Crisis Management; Privatization; Italy

April 2017
Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)

By: Tsedal Neeley and Esel Çekin

Supplements the (A) case. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

April 2017
Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)

By: Tsedal Neeley and Esel Çekin

Supplements the (A) case. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

April 2002 (Revised July 2002)
Case

Imagicast

By: John T. Gourville and Alison Berkley Wagonfeld

Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details

Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States

Find at Harvard

December 2009 (Revised June 2010)
Case

Goldman Sachs: A Bank for All Seasons (A)

By: Lena G. Goldberg and Tiffany Lynne Obenchain

Facing the worldwide financial crisis, Goldman Sachs CEO Lloyd Blankfein considered his options including whether his company could avoid a forced marriage and what steps Goldman Sachs should take to try to restore confidence in financial services companies. View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Commercial Banking; Investment Banking; Governing Rules, Regulations, and Reforms; Crisis Management; Business Strategy; Banking Industry

July 2022
Case

Operation Overlord

By: Boris Groysberg, Greg Goullet, Katherine Connolly Baden and Sarah L. Abbott

On June 6, 1944, nearly 5,000 ships, 11,000 planes, and 160,000 infantrymen under an Allied joint-command of American, British, and Canadian leaders were sent across the English Channel, with hopes of re-establishing a foothold in Nazi-occupied France. Known as D-Day,... View Details

Keywords: Execution; Data Analytics; Leadership; Planning; Operations; Crisis Management; War; Organizational Structure; Decision Choices and Conditions; Information Management; France; England

01 Jun 1996
News

New Releases

and 1990s, however, competitive pressures have forced managers to reassess industrial research as a business priority. In Engines of Innovation: U.S. Industrial Research at the End of an Era, editors Richard Rosenbloom, the School's David... View Details

18 Dec 2023
Blog Post

Climate Symposium 2023: Adopting Climate Solutions at Scale

explained the need to engage and communicate, create better systems, and shift our focus from spending more to spending better. From there, Katie Rae, CEO & Managing Partner of Engine Ventures, emphasized the importance of pursuing a... View Details

October 2007 (Revised August 2009)
Case

Perfect Storm over Zurich Airport (A)

By: Michael L. Tushman and David Kiron

Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details

Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry

20 Feb 2013
Research & Ideas

Big Deal: Reflections on the Megamerger of American and US Airways

Business Administration and author of Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups As United States equity markets and corporate balance sheets continue their remarkable comeback from the financial View Details

Keywords: Re: Rosabeth M. Kanter & Stuart C. Gilson; Air Transportation

May 1998 (Revised August 2017)
Case

DuPont Kevlar: Commercializing a Miracle Fiber

By: Clayton Christensen and Rory McDonald

Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent... View Details

Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology

April 1991 (Revised July 1994)
Case

Southland Corp. (B)

By: Richard S. Ruback

Examines Southland's financial difficulties following the LBO in 1987 up to the first restructuring plan in July 1990. The teaching objectives are: to explore the complexities of a failed leverage buyout and the operating restrictions that result from financial... View Details

Keywords: Leveraged Buyouts; Restructuring; Equity; Insolvency and Bankruptcy; Financing and Loans; Crisis Management

Profile

Mark Gundersen

of about two-hundred case discussions so far and have been able to see trends: what makes a good management team; what distinguishes wise decisions; which type of strategies tend to succeed." "I've learned as much or more from... View Details

Winter 2022
Article

Vaccines and the COVID-19 Pandemic: Lessons from Failure and Success

By: Scott Duke Kominers and Alex Tabarrok

The losses from the global COVID-19 pandemic have been staggering—trillions in economic costs, on top of significant losses of life, health, and well-being. The world made significant and successful investments in vaccines to mitigate the pandemic, yet there were... View Details

Keywords: COVID-19; Vaccination; Market Design; Health Pandemics; Loss; Outcome or Result; Opportunities; Crisis Management