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Show Results For
- All HBS Web
(2,028)
- People (3)
- News (356)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (459)
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox... View Details
Keywords: Food & Tobacco
- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just helps us to understand how.”... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
it is often one of the hardest. Pricing decisions require managers to understand how sensitive consumer demand is to changes in price. This requires constructing and interpreting a demand curve to understand how responsive (or elastic)... View Details
Keywords: by Sarah Jane Gilbert
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
volumes, and in the spirit of the whole being greater than the sum of the parts, I sought to pull together my research and conclusions in this book, in the hope of reaching broader audiences. I address three key themes. First, I show that... View Details
- 01 Jun 2007
- News
James McKenney Remembered
created the first online computing facility at HBS. His research focused on managing the implementation and growth of intelligent terminal communications systems, knowledge-based systems, and the design and management of private... View Details
Keywords: Information
- 16 Jul 2014
- HBS Case
Marketing Obamacare
who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT... View Details
Arjun Chopra
Arjun holds multiple technology patents that have been cited as prior art by firms like Apple, AT&T and iRobot. He has also held several technology development and management positions in consumer and enterprise software companies... View Details
- Fast Answer
FIELD Global Immersion Resources: Thailand
Where can I find country, industry and market information and news about Thailand? Industry and market research Passport Useful for: consumer-related industry reports across a variety of geographies/countries. To begin, enter... View Details
- Fast Answer
FIELD Global Immersion Resources: Taiwan
Where can I find country, industry and market information and news about Taipei to help me with FIELD Global Immersion? Industry and market research Passport Useful for: consumer-related industry reports across a variety of... View Details
- 01 Dec 2009
- News
Noted & Quoted
feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself and not by external pressures.” — Professor Teresa Amabile, cited in an article noting that her research shows carrots and sticks don’t... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
a Harvard Business Review classic, and has just been reissued in book form. We asked Sahlman what he would change if he wrote the article, now a decade old, today. 6. Spending on Happiness Money can't buy you love but it can buy happiness—as long as it's money for... View Details
Keywords: by Staff
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's markets process the flows of information between View Details
- 02 Jul 2001
- Research & Ideas
Ray A. Goldberg
response to events in Europe, from the cloning of Dolly to the recent spread of mad-cow disease, Goldberg founded an annual forum at the School where farmers, industry representatives, professors, scientists, public-policy leaders, and View Details
- Article
An Exploration of Optimal Stabilization Policy
By: N. Gregory Mankiw and Matthew C. Weinzierl
This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details
Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation
Mankiw, N. Gregory, and Matthew C. Weinzierl. "An Exploration of Optimal Stabilization Policy." Brookings Papers on Economic Activity (Spring 2011). (Also Harvard Business School Working Paper, No. 11-113, May 2011 and NBER Working Paper Series, No. 17029, May 2011.)
- Fast Answer
Generational demographics
Where can I get consumer information on baby boomers, millennials and other generations? American Generations and other titles View Details
- 01 Jun 2010
- News
Three Profs Win McKinsey Award
automobiles. (The Kindle 2 graphic illustrates their point.) Christensen and his coauthors report the results of a six-year study to uncover the origins of creative business strategies in particularly innovative companies. Their research... View Details
- 2010
- Case
Playa Dorado
By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
- Profile
Yaping Wang
"I wanted a job in an industry instead of a PhD." For more than eight years, Yaping worked for Mars in Beijing, conducting research for product innovation. "I probed for consumer insights,... View Details
- Web
Harvard Business School
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details