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  • All HBS Web  (4,199)
    • People  (8)
    • News  (611)
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    • Events  (19)
    • Multimedia  (14)
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← Page 69 of 4,199 Results →

    Ashley V. Whillans

    Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

    • May 2007 (Revised July 2011)
    • Background Note

    Retail Shopping in 2007: The Net Versus the Mall

    By: Stephen P. Bradley, Nancy Bartlett and James Weber
    Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details
    Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States
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    Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)
    • 22 Mar 2016
    • News

    When Tim Cook speaks out on social issues, it helps his cause and boosts Apple sales

      Jeffrey F. Rayport

      Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

      • Article

      Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

      By: Silvia Bellezza and Anat Keinan
      This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
      Keywords: Consumer Behavior; Attitudes; Brands and Branding
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      Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
      • 27 Feb 2018
      • HBS Seminar

      Lin William Cong, University of Chicago Booth School of Business

      • February 2015 (Revised April 2018)
      • Supplement

      Dalian Wanda Group: The AMC Entertainment Acquisition (B)

      By: Willy Shih
      When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was... View Details
      Keywords: AMC Entertainment; Wanda Group; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Expansion; Motion Pictures and Video Industry; China; United States
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      Shih, Willy. "Dalian Wanda Group: The AMC Entertainment Acquisition (B)." Harvard Business School Supplement 615-034, February 2015. (Revised April 2018.)
      • March 2021 (Revised January 2023)
      • Background Note

      The Pandemic's Impact on the U.S. Food System

      By: José B. Alvarez and Natalie Kindred
      This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details
      Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Retail Industry; Food and Beverage Industry; Agriculture and Agribusiness Industry; Transportation Industry; United States
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      Alvarez, José B., and Natalie Kindred. "The Pandemic's Impact on the U.S. Food System." Harvard Business School Background Note 521-065, March 2021. (Revised January 2023.)
      • 07 Jul 2015
      • First Look

      First Look: July 7, 2015

      Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for View Details
      Keywords: Sean Silverthorne
      • August 1993 (Revised May 1994)
      • Case

      American Airlines' Value Pricing (A)

      By: Alvin J. Silk
      In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
      Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
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      Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
      • January 2008 (Revised March 2008)
      • Case

      Glass Egg Digital Media

      Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
      Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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      Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
      • May 1982 (Revised April 1984)
      • Case

      Consolidated Foods Corp. (A)

      Top management at Consolidated Foods was concerned about consumer complaints and threatened boycotts, some relating to television and print ad content and others relating to sponsorship of television programs thought to portray excessive sex or violence. Describes the... View Details
      Keywords: Customers; Marketing Communications; Crisis Management; Advertising
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      Goodpaster, Kenneth E. "Consolidated Foods Corp. (A)." Harvard Business School Case 382-158, May 1982. (Revised April 1984.)
      • 03 Feb 2017
      • News

      Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes

      • 16 Oct 2015
      • News

      We Say We Want Privacy Online, But Our Actions Say Otherwise

      • October 2014
      • Article

      Making Charity Pay

      By: Michael I. Norton and Jill Avery
      Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
      Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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      Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
      • 07 Jun 2016
      • Op-Ed

      Can Brand Trump Win a Presidency?

      commercial brand become a political brand? Is the commercial Trump brand extendable into the political arena? Commercial marketing and political marketing differ in two fundamental ways. In the world of... View Details
      Keywords: by John A. Quelch; Advertising; Media & Broadcasting
      • 2023
      • Working Paper

      Algorithm Failures and Consumers' Response: Evidence from Zillow

      By: Isamar Troncoso, Runshan Fu, Nikhil Malik and Davide Proserpio
      In November 2021, Zillow announced the closure of its iBuyer business. Popular media largely attributed this to a failure of its proprietary forecasting algorithm. We study the response of consumers to Zillow’s iBuyer business closure. We show that after the iBuyer... View Details
      Keywords: Algorithmic Pricing; Price; Forecasting and Prediction; Consumer Behavior; Real Estate Industry
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      Troncoso, Isamar, Runshan Fu, Nikhil Malik, and Davide Proserpio. "Algorithm Failures and Consumers' Response: Evidence from Zillow." Working Paper, July 2023.
      • May 1986
      • Supplement

      Gillette Co.: Dry Idea Advertising (B), Video

      Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details
      Keywords: Advertising; Consumer Products Industry
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      Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video." Harvard Business School Video Supplement 886-512, May 1986.
      • February 2024 (Revised December 2024)
      • Case

      Best Buy Health: Enabling Care at Home

      By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta
      This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details
      Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Electronics Industry; Health Industry; Retail Industry; United States; Minnesota
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      Huckman, Robert S., Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats, and Sarah Mehta. "Best Buy Health: Enabling Care at Home." Harvard Business School Case 624-009, February 2024. (Revised December 2024.)
      • 23 Jan 2008
      • First Look

      First Look: January 23, 2008

      employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
      Keywords: Martha Lagace
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