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  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral student in marketing. "When firms View Details
Keywords: by Dina Gerdeman; Retail
  • 21 Aug 2000
  • Research & Ideas

Faculty Research Looks to Latin America

you: more police equals less crime. But there has been no evidence to support that [in previous studies]. "In 1994 there was a terrible terrorist attack on the Jewish community in Buenos Aires. Afterwards, the government placed one... View Details
Keywords: by Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the design costs and... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

with higher average information asymmetries. We fail to find evidence consistent with this proposition. Download the paper: http://www.hbs.edu/research/pdf/08-014.pdf   PublicationsLocation Strategies and Knowledge Spillovers Authors:Juan... View Details
Keywords: Martha Lagace
  • Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; Information Industry; China; India; United States
  • 12 Mar 2013
  • First Look

First Look: March 12

of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads becoming an integral part of their... View Details
Keywords: Sean Silverthorne
  • 09 May 2018
  • Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

fix those problems. The researchers studied a sampling of data from Hazel Analytics, which gathers food safety inspections from local governments across the United States. The sample included information on 12,017 inspections by 86... View Details
Keywords: by Carmen Nobel; Food & Beverage; Service
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization and deal with both those above you... View Details
Keywords: by Deborah Blagg
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

advertising is a people and communications business, so why wouldn’t you hire people with proficiency in local languages instead of English? I think that was a leftover from the British Raj. The Indian culture was still very fascinated by... View Details
Keywords: by Sean Silverthorne; Advertising
  • 13 Mar 2007
  • First Look

First Look: March 13, 2007

financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a management system that communicates and motivates Amanco's three high-level goals.... View Details
Keywords: Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

for example. Each site requires consumers to navigate slightly differently; sites organize product categories in different ways, they provide different types of information about products, and they have different procedures for ordering... View Details
Keywords: by Raymond Burke; Retail
  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

Robert S. Huckman: Breaking down barriers to care—for good The urgency of the pandemic has brought on a pervasive easing of formal and informal regulation in health care. Payment for telemedicine has expanded and, accordingly, physicians... View Details
Keywords: by Danielle Kost
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

and decide which growth opportunity was the better choice. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818004 Harvard Business School Case 518-036 Bose Corporation: Communication Strategy for Challenging Apple's Beats by... View Details
Keywords: Dina Gerdeman
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

information and communication appears to be driven not as much by gender as by control: men whose wives control household savings are much more likely to exhibit this treatment effect, and women whose... View Details
Keywords: Martha Lagace
  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

her academic career studying the coffee economy of southern Mexico in the nineteenth and early twentieth centuries. While her geographical focus is narrow, her research yields insights into export economies—and broad lessons for anyone building an entrepreneurial View Details
Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

family-oriented. Strategy: Advertise in Spanish-language media to inform people how to sign up. Stoic Skeptics (20%): Older, often single people who doubted the success of healthcare reform. Strategy: Promote "Healthy Chats"... View Details
Keywords: by Michael Blanding; Health
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's "off eBay" strategy, as do incumbent... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2016
  • First Look

July 5, 2016

to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource for conservation. We propose a set of guiding questions for applying behavioral... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

consumer collaboration, in which consumers use digital media that lie beyond the control of marketers to communicate among one another, responding to marketing's intrusions by disseminating counterargument, View Details
Keywords: Martha Lagace
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