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- All HBS Web
(3,265)
- People (12)
- News (706)
- Research (1,947)
- Events (4)
- Multimedia (3)
- Faculty Publications (1,302)
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
cold call?My first—and only—cold call happened in my second semester during a hybrid class. I am the education representative (ed rep) of my section, which means that I help facilitate communication between the professor and the students.... View Details
- April 2011 (Revised May 2011)
- Case
EMC2: Delivering Customer Centricity
By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
- 03 Nov 2023
- News
Global Networking Night; Sweden Club Holds Climate Forum
Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN features alumni gatherings—some in person, some... View Details
Keywords: Margie Kelley
- 08 Nov 2021
- Blog Post
4 Ways the MS/MBA is Preparing Me for a Career in Health Care and the Life Sciences
benefits of pursuing the MS/MBA over an MS or MBA individually: a strong like-minded community, unparalleled exposure to leaders in industry and academia, and increased fluency not only in science but also in the business of science. I am... View Details
- Web
In the News - Creating Emerging Markets
Machine Learning Teaches Us about CEO Leadership Style Tarun Khanna and Prithwiraj Choudhury use machine-learning technology to look for links between a CEO's communications style and company performance. 06 Aug 2018 Business Standard... View Details
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
assembly plant could change its stamping presses from one model to another in eight minutes, compared with the eight hours GM plants spent to change over the same basic equipment. Clearly a deviation of this magnitude between its current performance on a critical... View Details
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
- 01 Nov 2022
- What Do You Think?
Why Aren’t Business Leaders More Vocal About Immigration Policy?
high tech. My colleague, William Kerr, has written extensively about the efforts through various avenues to ensure an adequate flow of tech talent into the country. But leaders in other industries seem to have been reluctant to influence... View Details
Keywords: by James Heskett
- Web
Sustainable Business Strategy Course | HBS Online
Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Understand and analyze the business models that drive change Communicate the competitive advantages of being a purpose-driven leader to management, leadership, and other key... View Details
- 04 Jul 2005
- What Do You Think?
How Can Business Schools Be Made More Relevant?
has an advanced degree." As an alternative way of achieving this objective, Bobby Mackie suggests that faculty development "could include more two-way movement of staff, building communication links, and networking between... View Details
Keywords: by James Heskett
- December 2023
- Case
TikTok: The Algorithm Will See You Now
By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details
Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India
Ghosh, Shikhar, and Shweta Bagai. "TikTok: The Algorithm Will See You Now." Harvard Business School Case 824-125, December 2023.
- 29 Feb 2024
- Blog Post
African American Student Union Spotlight on Social Enterprise
The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight... View Details
- Web
Launching Tech Ventures | HBS Online
honest insights about the industry through various lenses.” Lugas Prancafitri Chief Financial Officer at BNI Ventures What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by:... View Details
- 19 May 2021
- Op-Ed
Why America Needs a Better Bridge Between School and Career
help young people from low-income communities launch promising careers. The applications provide an inside look at the interplay among short-term training providers, employers, colleges, and high schools. "Policymakers, employers, and... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
communications firm, named “PR Agency of the Decade” by AdAge. He has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 View Details
Keywords: by Jill Avery and Richard Edelman
- Web
Get Involved - Entrepreneurship
Rock Summer Fellows enables students to continue to explore their entrepreneurial path, both as founders and as those interested in joining early-stage startups, through a 10-week summer fellowship that provides not only financial support but a peer network and View Details
- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
- 16 Sep 2020
- Blog Post
Turning a Moment into a Movement: Interview with Anti-Racism Fund Co-Founders Kenneth and Kevin Chenault
his passion for media. Meanwhile, Kenneth was completing his first year as an Investor at General Catalyst. Both were excited about building careers in industries they loved while utilizing their unique skills and interests. Then, as the... View Details
- Web
Global Business Course | HBS Online
Professionals in Heavily Regulated Industries Learn more about the broader macroeconomic and political landscape your organization operates in, so that you can develop business strategies that create and capture value. In Global Business,... View Details
- 22 Feb 2022
- News
Breaking News
The decline of the community newspaper in the United States has been steep and severe. A quarter of American papers have folded in the last 15 years, and industry-wide consolidation has eviscerated the newsrooms of those that are left,... View Details