Commercials - Publications - Faculty & Research

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

commercial EVs (up to $40,000 for medium- and heavy-duty vehicles) means they will achieve price parity with diesel trucks in 2023, five years sooner than previously forecasted. This is leading to big investments by EV battery... View Details

Lawrence J. Ellison

Ellison founded the second largest software company in the world – building the first commercially viable relational database. Oracle applications power more business-to-business and administrative systems than any other software... View Details

Keywords: Computers & Electronics

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

concluded that alternative packaging solutions weren’t as green as they purported to be if they didn’t perform well in their main function: storing and preserving the food they contained. Recognizing they would need to use plastic packaging if they were to market a... View Details

Keywords: by Ranjay Gulati

February 2024
Teaching Note

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul

Teaching Note for HBS Case No. 724-412. View Details

Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom

Citation

Purchase

Luciano generated top-level financial performance while streamlining Schering’s business operations. He divested Schering’s non-healthcare related business lines and was one of the first pharmaceutical executives to recognize the potential for biotechnology. His early... View Details

Keywords: Healthcare

01 Jun 2016
News

Feedback

March 2016 Early Observers Re: The New Space Race A nice overview, but what was neglected was the important contribution of earth observation (remote sensing) technology and spin-off ventures to the current array of commercial space... View Details

Donald W. Douglas

and could fly 1,000 miles without refueling. By World War II, Douglas made 80% of the commercial aircraft in use. In 1941, Douglas constructed the first of the B-19 bombers for the U.S. Army and produced nearly 30,000 aircraft during... View Details

Keywords: Automotive & Aerospace

Richard R. Deupree

sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details

Keywords: Personal Care & Home Products

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

and cross-boundary work. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53289 forthcoming Organization Science Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social... View Details

Keywords: by Sean Silverthorne

Olive Ann M. Beech

In 1932, Beech assisted her husband in forming the Beech Aircraft Corporation, and within a short time, the company prospered and dominated the market for privately-owned small, commercial planes. Beech Aircraft was also an important... View Details

Keywords: Automotive & Aerospace

August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

Citation

Educators

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16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

twenty-somethings? A: An old rule of thumb in the advertising industry was "relevance and likeability." If ads had both, no one seemed to feel manipulated when their sitcom was interrupted by a commercial message. That goes for... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

01 Dec 2003
News

HBS Launches Alumni Survey

access to our alumni by any commercial organization,” explains Lampe. “Although we had made exceptions for journalistic surveys in the past, the increasing scale of these activities, their lack of rigor and meaning, and their clear View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Jan 2014
Case

Rethinking Cities: Chicago on the Move

It is impossible to discuss national competitiveness without considering cities and the regions they anchor. Cities are transportation hubs, centers of commercial exchange, and the locus of lives. They thrive by the ways they connect to... View Details

Fred J. Borch

During his ten years as CEO, Borch invested heavily in three major areas – computers, nuclear power and commercial jet engines. His investments, especially in jet engines, paid off handsomely for General Electric. Through his efforts,... View Details

Keywords: Fabricated Goods

Harold Boeschenstein

Recognizing the commercial and scientific opportunities for fiberglass in the mid-1930’s, Boeschenstein convinced Owens-Illinois to create a new company. With the launch of Owens-Corning Fiberglass, Boeschenstein built a new industry from... View Details

Keywords: Fabricated Goods

Ernesta G. Procope

Fair Access to Insurance Requirements (FAIR) legislation which has been adopted by 26 states. Over the years, Procope dramatically expanded her business to include commercial lines of coverage and in the process secured business from over... View Details

Keywords: Finance

17 Mar 2016
News

The 124-Year-Old Startup

in the internet of “really big things”—think locomotives and jet engines. Attracting software engineers to a company known for making microwaves was a challenge, but the company’s “What’s the Matter with Owen?” commercials helped raise... View Details

01 Mar 2007
News

…and They Will Come

At HBS this spring, the world-renowned architect A. Eugene Kohn is teaching Design, Construction & Development Risk in Commercial Construction, an MBA elective. Kohn is the founder and chairman of Kohn Pedersen Fox Associates (KPF), a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Special Design Services; Professional Services

24 Aug 2020
Blog Post

My Journey to Joining the first MS/MBA Biotechnology: Life Sciences Cohort

forecasting expected revenues, to developing an equity investing plan for a major pharmaceutical company and performing due diligence on M&A targets. I also spent four months on secondment within a pharma company's Commercial Oncology... View Details

Publications