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  • 17 Nov 2009
  • First Look

First Look: Nov. 17

banks to roll over their short-term debt. We document that there was a simultaneous run by borrowers who drew down their credit lines, leading to a spike in commercial and industrial loans reported on bank balance sheets. We examine... View Details
Keywords: Martha Lagace
  • January 2013
  • Supplement

Cabot Corporation: The Fuel Cell Decision (B)

By: Willy Shih and Ying Zhou
Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details
Keywords: Technical Decision-making; Decision Making Process; Fuel Cells; Decision Choices and Conditions; Decisions; Judgments; Business Plan; Business Exit or Shutdown; Energy Generation; Energy Sources; Innovation and Management; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Commercialization; Technology Industry; Manufacturing Industry; United States; Massachusetts
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Shih, Willy, and Ying Zhou. "Cabot Corporation: The Fuel Cell Decision (B)." Harvard Business School Supplement 613-067, January 2013.
  • 05 Nov 2001
  • Research & Ideas

Venture Capital Goes Boom—or Bust?

intellectual talents of the founding team may be stellar. However, many of these entrepreneurs discover they need to attract money to fully commercialize their concepts. Thus they must find investors—such as their own employer (if the... View Details
Keywords: by Paul A. Gompers & Josh Lerner
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When products... View Details
Keywords: Dina Gerdeman
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details
Keywords: by Carmen Nobel
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040. Purchase this... View Details
Keywords: Martha Lagace
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

that casks of whiskey and farm animals were "branded"—or seared—with some kind of mark to identify ownership, she pointed out, the word didn't take on its current commercial connotation until the 18th century and the First... View Details
Keywords: by James E. Aisner
  • 10 May 2016
  • First Look

May 10, 2016

last decade has seen a sharp rise in patent litigation in the U.S., with 2015 having one of the highest patent lawsuit counts on record. In theory, this could be a consequence of growth in the commercialization of technology and... View Details
Keywords: Carmen Nobel
  • 21 Jul 2014
  • Research & Ideas

Is a Gap in Small-Business Credit Holding Back the American Economy?

that their credit needs are being satisfied. One of the most frequently cited snapshots of small business credit markets is the Federal Deposit Insurance Corporation's (FDIC) Call Report data. According to this data, commercial bank loans... View Details
Keywords: by Karen Mills; Manufacturing
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

unobtrusive and provide a more natural out-of-lab environment, Teixeira says. Also, participants were allowed to skip through commercials they didn't want to watch. They viewed ads in three product categories: confectionary (Skittles,... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 19 Sep 2012
  • Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

spent enormous sums, but without getting significant commercial returns. " Today, in-house funding at large corporations still makes up more than half of private-sector R&D expenditures. But in reaction to the decline in results,... View Details
Keywords: by Carmen Nobel
  • 14 Oct 2009
  • First Look

First Look: October 14

the Twentieth Century, edited by Richard Coopey and Peter Lyth. Oxford: Oxford University Press, 2009 Abstract This chapter discusses the renaissance of British multinational banking from the 1990s. British commercial banks had pioneered... View Details
Keywords: Martha Lagace
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

commercial dating sites. What they found was a high level of dissatisfaction. "People spent hours and hours and hours a week online to generate one cup of coffee with one person. That's not a very good system," says Norton.... View Details
Keywords: by Martha Lagace; Publishing
  • 10 Oct 2000
  • Research & Ideas

Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

same time internally, our marketing and clinical trials folks had been working with Joe and they came to us and said, 'We've got a great opportunity here, but we do the commercial side of things and we need help figuring out how to launch... View Details
Keywords: by Diana Barrett, James Austin & Sheila McCarthy
  • 03 May 2011
  • First Look

First Look: May 3

government at times. Blair balanced multiple roles and expectations. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411021-PDF-ENG BBVA Compass: Marketing Resource Allocation Sunil Gupta and Joseph Davies-GavinHarvard Business School Case 511-096 BBVA... View Details
Keywords: Sean Silverthorne
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

automated system, users would pay nominal sums for content as they moved between web pages without the attentions of outside commercial interests. All of the panels saw their main job as linking together the vast and fragmented contents... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 18 Oct 2016
  • First Look

October 18, 2016

device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key aspects of Google’s strategy in... View Details
Keywords: Sean Silverthorne
  • 10 Sep 2013
  • First Look

First Look: September 10

environmental sustainability could provide an opportunity to create value for the firm by delivering both commercial and reputational benefits. Download working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2318399 U.S.... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2009
  • First Look

First Look: June 9

and professional activities of academic biomedical scientists. In qualitative and quantitative analyses, we show that scientists match to their postdoctoral mentors based on two dominant factors, geography and scientific focus. They then adopt their advisers'... View Details
Keywords: Martha Lagace
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

A legendary professor at Harvard Business School for 40 years, Georges Doriot was a pivotal player in the founding of the modern venture capital industry. As Spencer E. Ante's new book notes, venture capital per se is as old as commercial... View Details
Keywords: by Spencer E. Ante
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