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Show Results For
- All HBS Web
(1,602)
- People (5)
- News (102)
- Research (1,424)
- Multimedia (6)
- Faculty Publications (1,294)
- March 1993 (Revised April 1995)
- Case
Signalling Costs
NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details
Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe
Brandenburger, Adam M. "Signalling Costs." Harvard Business School Case 793-125, March 1993. (Revised April 1995.)
- May 1993 (Revised March 1995)
- Case
PEPSI: The Indian Challenge
On November 9, 1987, the Government of India's Project Approval Board approved PepsiCo's second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a... View Details
Keywords: Joint Ventures; Business and Government Relations; Food and Beverage Industry; United States; India
Ghemawat, Pankaj. "PEPSI: The Indian Challenge." Harvard Business School Case 793-060, May 1993. (Revised March 1995.)
- December 1997
- Case
UnHoley Bagel, The
By: Ray A. Goldberg and Tom Clay
Keywords: Food and Beverage Industry
Goldberg, Ray A., and Tom Clay. "UnHoley Bagel, The." Harvard Business School Case 598-050, December 1997.
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- July 1995 (Revised July 1995)
- Teaching Note
Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-035). View Details
Keywords: Food and Beverage Industry
- November 1991 (Revised March 1995)
- Case
PepsiCo International
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "PepsiCo International." Harvard Business School Case 592-055, November 1991. (Revised March 1995.)
- September 1991
- Case
General Foods Corp.: Product Management--1991
Greyser, Stephen A. "General Foods Corp.: Product Management--1991." Harvard Business School Case 592-042, September 1991.
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- September 1990 (Revised May 1991)
- Case
George A. Hormel & Co.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "George A. Hormel & Co." Harvard Business School Case 591-026, September 1990. (Revised May 1991.)
- June 1990
- Supplement
Perrier Relaunch
By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
- July 1989 (Revised March 1992)
- Case
Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk
By: Ray A. Goldberg
Goldberg, Ray A. "Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk." Harvard Business School Case 590-014, July 1989. (Revised March 1992.)
- September 1987 (Revised May 1993)
- Case
Pizza Hut, Inc.
Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details
Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States
Kaufmann, Patrick J. "Pizza Hut, Inc." Harvard Business School Case 588-011, September 1987. (Revised May 1993.)
- December 1986
- Case
General Mills, Inc.: Manufacturing Year 2000 Task Force
By: Ray A. Goldberg and Juan Enriquez-Cabot
Keywords: Food and Beverage Industry
Goldberg, Ray A., and Juan Enriquez-Cabot. "General Mills, Inc.: Manufacturing Year 2000 Task Force." Harvard Business School Case 587-111, December 1986.
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- October 1979 (Revised April 1980)
- Case
Dunkin' Donuts (D): New Product Introduction
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
- January 1980 (Revised July 1985)
- Case
Anderson Clayton Foods (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Anderson Clayton Foods (A)." Harvard Business School Case 580-004, January 1980. (Revised July 1985.)
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
- December 1978 (Revised January 1986)
- Case
Pepsi-Cola (A)
By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
- January 1979 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (B)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)