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  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

sales promotion. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers such as news and entertainment programming also influence... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 14 Jun 2011
  • First Look

First Look: June 14

billion people, $1 to $3 a day; and 3) Extreme poverty: 1 billion people, less than $1 a day. Next, consider the roles of various groups in the value-creation relationship: consumers, coproducers, and clients. Specific strategies work... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

The thing about small organizations…is they are often in the process of constructing their strategy and that means that they may not be able to grow the people they have in those positions. The founder often doesn't live through the... View Details
Keywords: by Sean Silverthorne
  • 23 Jun 2009
  • First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the following: developing market... View Details
Keywords: Martha Lagace
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

consumer." The Personal Book software program is one tool that helps Nordstrom's sales staff do this. In it, they can record personal information about their customers, including size and color preferences, birthdays and... View Details
Keywords: by Maggie Starvish; Retail
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

shareholders? In the Johns Manville bankruptcy, shareholder equity was wiped out entirely. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807090 WuXi PharmaTech Harvard Business School Case 806-003 WuXi Pharmatech has gone from zero... View Details
Keywords: Martha Lagace
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

and physical assets, not creating social value." Higher-ambition leaders, as the authors call them, also make decisions about long-term relationships with all their stakeholders in mind. "Consider United Stationers' strategy of 'enabling... View Details
Keywords: by Martha Lagace
  • 24 May 2011
  • First Look

First Look: May 24

The company's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers' request, even if these custom features entail expensive departures from OPOWER's product roadmap.... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

services, Mills says, citing the experience of milliner Linda Pagan, owner of The Hat Shop in New York. “She decided to create these crazy videos and put them on Instagram, and they’ve taken off,” Mills says. “She still takes customer orders over the phone, but now she... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • April 2002
  • Teaching Note

Anagene, Inc. TN

By: Robert S. Kaplan
Teaching Note for (9-102-030). View Details
Keywords: Entrepreneurship; Public Ownership; Sales; Production; Forecasting and Prediction; Volume; Governing and Advisory Boards; Cost Accounting; Business or Company Management; Financial Reporting; Strategy; Performance Capacity; Biotechnology Industry
Citation
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Kaplan, Robert S. "Anagene, Inc. TN." Harvard Business School Teaching Note 102-078, April 2002.
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

traffic are sufficiently improved relative to the offerings of the ad auctions when separate. When there is an insufficient improvement, such mergers can harm advertisers. Download the paper: http://www.hbs.edu/research/pdf/10-055.pdf Investing in Improvement: View Details
Keywords: Martha Lagace
  • 18 Oct 2011
  • First Look

First Look: October 18

characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating View Details
Keywords: Sean Silverthorne
  • 25 Feb 2002
  • Research & Ideas

MNCs in Asia: Investing in the Future

The unparalleled size of Asia's markets has always caught the eye of multinational corporations. More recently, as government policies and cultural attitudes in the region continue to evolve, the strategies of multinational companies have... View Details
Keywords: by Julia Hanna
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

develop institutional structures for the industry as a whole. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52613 April 10, 2017 Harvard Business Review The Different Approaches Firms Use to Set Strategy By: Teti,... View Details
Keywords: Sean Silverthorne
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

2017 Advances in Strategic Management Geography, Location, and Strategy By: Alcácer, Juan, Bruce Kogut, Catherine Thomas, and Bernard Yin Yeung, eds. Abstract—Changes in both technology and global political economy have vastly accelerated... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

company to pull out of the exchanges. The largest health insurer in the US, UnitedHealth Group, never really embraced the exchanges in the first place and has also suspended the sale of many of its plans on the exchanges for 2017.... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 03 Jun 2015
  • What Do You Think?

Is the Time Right for Self-Management?

hours. When the meal-time rush hit, each associate moved to a job at which he or she was most accomplished-something they called "Aces in Your Places." Within minutes productivity rose 60 percent to accommodate the rush. Sales... View Details
Keywords: by James Heskett; Retail
  • 18 Aug 2009
  • First Look

First Look: August 18

providing new free housing to tens of thousands of slum dwellers, which is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and revenues from View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
  • 20 Jul 2010
  • First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of... View Details
Keywords: Martha Lagace
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