Publications

August 1996 (Revised October 1996)
Case

Howard, Shea & Chan Asset Management (A)

By: Benson P. Shapiro

A medium-sized investment management firm is attempting to decide whether to try to grow, and if so, how. It is a complicated decision because the managing partner and her colleagues have significantly different views. This case provides the background on the industry,... View Details

Keywords: Partners and Partnerships; Decision Making; Sales; Growth and Development Strategy; Financial Services Industry

Find at Harvard

23 May 2019
News

Marla Beck, MBA/MPA 1998

Return to Alumni Achievement Awards main page TIMELINE 1970 Born, Oakland, California 1993 Earns BA, Political Economy, UC Berkeley 1993 Joins McKinsey, Business Analyst 1998 Earns MBA/MPA 1998 Joins Consolidation Capital Corp., VP View Details

Keywords: Susan Young

January 1973 (Revised March 2006)
Case

Tyler Abrasives, Inc.

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry

19 Apr 2011
First Look

First Look: April 19

saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy... View Details

Keywords: Sean Silverthorne

29 Apr 2021
News

Equal Partner

working in the fashion and retail industry—as the director of Global Strategy at Donna Karan (a division of LVMH), the general manager of Shop Your Way and the founder of Mintbox, a flash sale and loyalty... View Details

Keywords: Diversity; Inclusion

20 Mar 2007
First Look

First Look: March 20, 2007

Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details

Keywords: Martha Lagace

12 Jun 2023
Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

the African market, recognizing how fertilizer use on farms throughout the continent has been 10% of the global average. However, they have not focused on the sale of traditional products but have instead developed “customized... View Details

Web

Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 May 2000
What Do You Think?

Can You Hard-Wire Performance?

technicians, was legendary. Xerox hard-wired its success to results achieved for customers. Then the lure of improved cash flow combined with competitors' practices led to the decision to encourage machine purchases by users. Within a short period of time, View Details

Keywords: by James Heskett

01 Feb 2000
News

New Releases

Environmental Management, Associate Professor Forest Reinhardt argues that managers should treat environmental management as an integral part of corporate strategy rather than merely as an exercise in public relations. "Social... View Details

June 2005
Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han

Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details

Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details

Keywords: by James Heskett

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car reaches its peak. View Details

Keywords: by John Quelch; Auto; Retail

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

had to undertake a complete transformation of how Merck operates," he said, outlining strategies that included stepping up resources devoted to scientific research and marketing, integrating divisions of the company, and heading off... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details

Keywords: by Danielle Kost; Retail

October 1993 (Revised September 1994)
Case

Catalina Marketing Corp.

By: David E. Bell, Walter J. Salmon and Dinny Starr

Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details

Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry