Publications

11 Dec 2015
News

Sorry, but Your Favorite Company Can’t Be Your Friend

15 Dec 2021
News

Pandemic Sweetens Lure of Smaller Cities’ Relocation Incentives

9 AM – 9 AM EST, 06 Feb 2018
HBS Online

HBX CORe

CORe (Credential of Readiness) is HBX's primer on the fundamentals of business thinking - a three-course online program covering Business Analytics, Economics for Managers, and Financial Accounting. Target audience: Individuals without a post-graduate degree in... View Details

August 1991
Background Note

Managing the New Product Development Process

By: Robert J. Dolan

Describes how the new product development program is most efficiently managed. View Details

Keywords: Product Development; Management

25 May 2016
Video

Why a 2-year MBA?

01 Dec 2016
Video

Benefitting From a Rich Exchange of Ideas

June 2002 (Revised March 2003)
Case

Bolivia: Globalization, Sovereignty, or Democracy?

By: Rafael M. Di Tella, Huw Pill, Miguel Lopez de Silanes Gomez, Cinthia Fernholz Violand and Ingrid Vogel

Describes the economic stabilization program implemented by the Bolivian government in 1985 to 1986 and its impact on the development process in Bolivia. View Details

Keywords: History; Programs; Development Economics; Inflation and Deflation; Globalization; Government and Politics; Bolivia

26 Apr 2024
News

Know Your HBS Staff: Joel Pimentel Alves

9 AM – 9 AM EST, 09 Jan 2018
HBS Online

HBX CORe

CORe (Credential of Readiness) is HBX's primer on the fundamentals of business thinking - a three-course online program covering Business Analytics, Economics for Managers, and Financial Accounting. Target audience: Individuals without a post-graduate degree in... View Details

Hubert Joly

Former Chairman and Chief Executive Officer of Best Buy
Author of The Heart of Business– Leadership Principles for the Next Era of Capitalism

Hubert Joly is a senior lecturer in the General Management unit and... View Details

12 PM – 1:15 PM EST, 14 Feb 2024
Webinars: Career

Career Check-Up

You give your automobile regular maintenance check-ups. Why not do the same with your career? Too often, days lead to months and years without reflecting on what is working in your career and what isnt. Using a very simple framework, this program will leave you with an... View Details

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web