Publications

22 Dec 2015
First Look

December 22, 2015

demand, and supporting infrastructures, including business ecosystems) and, when feasible, the wider institutional, regulatory, and even cultural context that conventional International business literature takes as a datum. This is examined conceptually and View Details

Keywords: Carmen Nobel

Article

Impact-Weighted Financial Accounts: A Paradigm Shift

By: Ethan Rouen and George Serafeim

The last decade has seen an exponential increase in corporate sustainability activities and efforts by investors to use these activities in their portfolio formation, valuation, and stewardship activities. This paper explains the need for a uniform strategy to measure... View Details

Keywords: Impact-Weighted Accounts; ESG (Environmental, Social, Governance) Performance; Corporate Social Responsibility and Impact; Measurement and Metrics; Standards

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02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

status-quo-preserving story that prevails despite countervailing evidence. We then advance systems-psychodynamic theory to show how organizations use this narrative and attendant policies and practices as an unconscious “social defense” to help employees fend off... View Details

Keywords: Dina Gerdeman

19 Feb 2013
First Look

First Look: Feb. 19

Society Starts Here Authors:Eccles Robert G., and George Serafeim Publication:CSR Report 2013 Abstract No abstract available. Book: http://www.mediatenor.com/pdf/CSR_2013_web.pdf The New Patent Intermediaries: Platforms, Defensive... View Details

Keywords: Sean Silverthorne

18 Oct 2011
First Look

First Look: October 18

find that involuntary closures are most frequent in U.S. counties with high rates of households headed by single mothers, low levels of college education, high rates of property crime, a strong presence of multi-market vs. local banks,... View Details

Keywords: Sean Silverthorne

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

experts to discuss how researchers can impact a broader audience, by lending their scientific expertise to pressing social issues, current events, and public debates. The landmark Brown v. Board of Education case, in which the Supreme... View Details

Keywords: Carmen Nobel

July 2022
Case

David Crane’s Clean(er) Energy Strategy at NRG

By: George Serafeim, Michael W. Toffel and Tom Quinn

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly... View Details

Keywords: Energy; Leadership; Corporate Governance; Transformation; Alternative Energy; Energy Generation; Climate Change; Corporate Accountability; Renewable Energy; Energy Industry; United States

07 Aug 2007
First Look

First Look: August 7, 2007

interpretable results, and that performance is improved by achieving good results simultaneously along several inter-related dimensions. The Transformation from 'I' to 'We' Authors:Bill George and Andrew N.... View Details

Keywords: Martha Lagace

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

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13 Apr 2010
First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a... View Details

Keywords: Martha Lagace

2013
Book

Business and the Environment: Critical Perspectives in Business and Management

By: Susse Georg and Andrew J. Hoffman

Over the past four decades, the concept of corporate environmentalism has passed through multiple iterations. Prompted by landmark environmental events such the publication of Rachel Carson’s Silent Spring (1962), the Santa Barbara oil spill, the Cuyahoga River fire,... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Management; Natural Environment

November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

October 2005
Case

Tad Piper and Piper Jaffray

By: William W. George and Andrew N. McLean

In 2005, Tad Piper reflects on the successful spin-off from US Bancorp of Piper Jaffray, the investment bank founded by his grandfather. Profiles the development of Piper Jaffray from a Midwestern brokerage house to a national, diversified financial services firm. In... View Details

Keywords: Crisis Management; Leadership Style; Management Style; Leadership; Growth and Development Strategy; Financial Services Industry

Web

2024 Reunion Presentations - Alumni

Reunions 2024 Reunion Presentations At Reunions, HBS faculty and other thought leaders address a range of issues facing business and society. Program recordings and materials (slide deck, handouts, etc.) are made available only when permission is given View Details

12 Nov 2018
Blog Post

Student Portraits - Armed Forces Alumni Association

to the bone, miserably hot, terrified, freezing cold, furious, battered, blistered, and bruised at various stages of my career—often experiencing several of these at once. I have been hopelessly lost in both the woods and the desert, and perpetually overwhelmed View Details

04 Apr 2017
First Look

First Look at New Research, April 4

produce markets. Run by CEO George Hongchoy, the company had evolved from managing retail spaces in public housing estates in Hong Kong into new property types such as offices as well as into new geographies... View Details

Keywords: Sean Silverthorne

Article

Brand Values and Capital Market Valuation

By: Mary Barth, Michael B. Clement, George Foster and Ron Kasznik

Brand value estimates are significantly positively related to prices and returns, incremental to accounting variables. Questionable brand value estimate reliability underlies lack of financial statement recognition for brands. Findings suggest estimates are relevant... View Details

Keywords: Brands and Branding; Valuation

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