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  • All HBS Web  (5,038)
    • People  (17)
    • News  (1,086)
    • Research  (3,248)
    • Events  (21)
    • Multimedia  (35)
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  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
  • July 2004 (Revised December 2004)
  • Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
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Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
  • October 2013
  • Case

Lufa Farms

By: Jose B. Alvarez, Robert Mackalski, Annelena Loeb and Lisa Mazzanti
In 2013, Mohamed Hage, founder of the rooftop farming business called Lufa Farms, thought his company had reached a level of maturity where scaling the business model was the next logical step. With two greenhouses already in Canada, he was looking into other locations... View Details
Keywords: Rooftop Farms; Agriculture; Greenhouse; Technology; Expansion; Strategic Partnerships; Cultivation; Agribusiness; Agriculture and Agribusiness Industry; Canada
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Alvarez, Jose B., Robert Mackalski, Annelena Loeb, and Lisa Mazzanti. "Lufa Farms." Harvard Business School Case 514-008, October 2013.
  • 24 Jan 2005
  • Research & Ideas

Rethinking Activity-Based Costing

from making unnecessary new investments in capacity. For example, the vice president of operations at Lewis-Goetz, a hose and belt fabricator based in Pittsburgh, saw from his time-driven ABC model that one of his plants was operating at... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
  • 12 PM – 1:15 PM EDT, 14 Apr 2021
  • Virtual Programming

Unlocking Opportunity for America's Workforce

Professor?Bill Sahlman?will discuss his new case, Guild Education: Unlocking Opportunity for Americas Workforce, with CEO and cofounder?Rachel Carlson. Guild connects employers and universities to provide employees with education as a benefit, transforming traditional... View Details
  • 2024
  • Report

The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria

By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii
This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to... View Details
Keywords: Credit; Public Sector; Emerging Markets; Small Business; Africa; Nigeria
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Pillay, Saveshen, Zaakirah Ismail, Anywhere Sikochi, and Charles Odii. "The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria." Report, March 2024.

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    Happiness, artificial intelligence, and climate change were just some of the themes that caught the attention of Harvard Business School podcast listeners in 2023. Here are some of the most-downloaded episodes of the year: Deep Purpose... View Details
    Keywords: by Danielle Kost
    • January 2008 (Revised November 2009)
    • Case

    Linear Air: Creating the Air Taxi Industry

    Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
    Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
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    Tripsas, Mary, Davin Chow, Adam Prewett, and Kevin Yttre. "Linear Air: Creating the Air Taxi Industry." Harvard Business School Case 808-107, January 2008. (Revised November 2009.)

      The Money of Invention: How Venture Capital Creates New Wealth

      When the economy was booming and dot-coms were flying high, venture capitalists were admired as impresarios of innovation. Then the market tanked, start-ups fizzled, and those same deal-makers were rebuked as predators out for a quick score. So... View Details
      • March 2018
      • Supplement

      Chaudhary Group: Rebuilding Nepal (B)

      By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti
      Supplements the (A) case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake, the Chaudhary Foundation envisions creating a more comprehensive and sustainable development model. They are keen to build a model village that integrates... View Details
      Keywords: Leadership; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Social Entrepreneurship; Values and Beliefs; Venture Capital; Microfinance; Geographic Location; Collaborative Innovation and Invention; Management; Crisis Management; Management Teams; Resource Allocation; Business and Community Relations; Business and Government Relations; Natural Disasters; Social and Collaborative Networks; Social Issues; Business Strategy; Consumer Products Industry; Banking Industry; Auto Industry; Real Estate Industry; Travel Industry; Nepal
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      Malloy, Christopher J., Lauren H. Cohen, and Inakshi Sobti. "Chaudhary Group: Rebuilding Nepal (B)." Harvard Business School Supplement 218-110, March 2018.
      • Article

      New Sales Realities

      By: Frank V. Cespedes
      Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details
      Keywords: Sales; Performance Effectiveness
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      Cespedes, Frank V. "New Sales Realities." International Journal of Sales Transformation 7.1 (April 2021): 26–27.
      • January 2023
      • Article

      Social Networks, Ethnicity, and Entrepreneurship

      By: William R. Kerr and Martin Mandorff
      We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
      Keywords: Self-employed; Occupation; Entrepreneurship; Ethnicity; Immigration; Networks
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      Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Journal of Human Resources 58, no. 1 (January 2023): 183–220.
      • TeachingInterests

      Digital Innovation and Transformation – MBA Elective Curriculum

      By: Feng Zhu
       

      Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

      • December 1999 (Revised April 2001)
      • Case

      Avon Products China (A)

      By: Lynn S. Paine and Jennifer Gui
      In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread... View Details
      Keywords: Crisis Management; Sales; Trade; Business and Government Relations; Government and Politics; Market Participation; China
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      Paine, Lynn S., and Jennifer Gui. "Avon Products China (A)." Harvard Business School Case 300-053, December 1999. (Revised April 2001.)
      • 07 Jun 2023
      • Blog Post

      My One Case: MBA Class of 2023 Looks Back

      middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details
      • Web

      PhD Programs - Doctoral

      PhD Programs The start of your PhD program launches your journey to a career in business academia. Students in our PhD programs are encouraged from day one to think of this experience as their first job in View Details
      • April 2019 (Revised July 2019)
      • Case

      Aperture Investors

      By: Krishna G. Palepu, George Serafeim and David Lane
      Aperture Investors is a startup investment firm that seeks to disrupt the asset management industry through competitive differentiation by charging investors primarily when its portfolio managers outperform the marketplace. Headed by Wall Street veteran Peter Kraus and... View Details
      Keywords: Business Model; Talent and Talent Management; Investment; Investment Funds; Asset Management; Recruitment; Selection and Staffing; Marketing Channels; Emerging Markets; Partners and Partnerships; Motivation and Incentives; Financial Services Industry
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      Palepu, Krishna G., George Serafeim, and David Lane. "Aperture Investors." Harvard Business School Case 119-053, April 2019. (Revised July 2019.)
      • 2009
      • Case

      What People Want (and How to Predict It)

      By: Thomas H. Davenport and Jeanne G. Harris
      Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details
      Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Motion Pictures and Video Industry
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      Davenport, Thomas H., and Jeanne G. Harris. "What People Want (and How to Predict It)." 2009.
      • 16 Jul 2012
      • Research & Ideas

      Are You a Strategist?

      the beginning of a strategy. "It gives you the right to play, and puts you in the game," the book states. But at the root it's only an idea. Strategists also must lead the charge in creating organizations that can deliver on their intentions. That means building View Details
      Keywords: by Carmen Nobel
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