Publications

Find at Harvard

March 2007 (Revised December 2008)
Case

Green Dot Public Schools: To Collaborate or Compete?

In order to execute a strategy to transform the entire 768-school Los Angeles public school district, Green Dot Public Schools, a nonprofit charter school management organization with 10 high-performing high schools around Los Angeles, is faced with a crucial choice... View Details

Keywords: Secondary Education; Entrepreneurship; Growth and Development Strategy; Nonprofit Organizations; Competition; Cooperation; Los Angeles

April 2006 (Revised May 2009)
Case

Inverness Medical Innovations - Born Global (A)

Ron Zwanziger has just started his third company, having just sold the last one for $1.3 billion to Johnson & Johnson. As part of the deal with J&J, certain assets were transferred to the new company, Inverness Medical Innovations, which, at the time of its creation,... View Details

Keywords: Globalized Firms and Management; Mergers and Acquisitions; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Health Industry; Waltham

July 2005 (Revised January 2011)
Case

Understanding Customer Profitability at Charles Schwab

By: Francisco de Asis Martinez-Jerez

Charles Schwab is transforming into a customer-centric organization. Central to this cultural and organizational change is the utilization of customer profitability at different decision-making levels. Examines several technical aspects of the ABC cost system, as well... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Customer Relationship Management; Customer Value and Value Chain; Activity Based Costing and Management; Decision Making; Organizational Culture; Profit; Performance Evaluation; Budgets and Budgeting

16 Apr 2014
News

Harvard Historian Nancy Koehn On Courage, Duty And Resilience After The Marathon Bombings

Program

Strategic Marketing for Driving Growth

more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need... View Details

July 2016 (Revised November 2018)
Case

Code.org

By: John J-H Kim, Lauren Barley and Allison M. Ciechanover

The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch... View Details

Keywords: Nonprofit Organizations; Information Technology; Information Infrastructure; Applications and Software; Education; Education Industry; United States

September 2012 (Revised March 2014)
Case

Videogames: Clouds on the Horizon?

By: Andrei Hagiu and Kerry Herman

Since the creation of the first videogame systems in the 1970s, the videogame industry has undergone numerous transformations as new technologies and market entrants fundamentally changed the gaming experience of customers. In the early 21st century, customers began... View Details

Keywords: Technological Innovation; Strategy; Industry Growth; Video Game Industry

Teaching Interest

Overview

2018 - present Harvard Business School, Transforming Health Care Delivery (MBA elective curriculum) 2014 - 2017 Harvard Business Schoool, Technology and Operations Management (first-year required MBA curriculum) Summer 2012 Harvard Kennedy School of Government,... View Details

Program

Designing and Executing Corporate Revitalization

Summary Given today's turbulent environment, business leaders are seeking a new path to success for their companies. But while many firms talk about transforming themselves around current trends such as digitization and remote work, most... View Details

June 2021 (Revised December 2021)
Case

Suzhou Good-Ark Electronics: Creating and Implementing a Sage Culture

By: Sandra J. Sucher, Nien-he Hsieh, Susan J. Winterberg, Nancy Hua Dai and Shalene Gupta

Suzhou Good-Ark, a Chinese semiconductor implemented "Sage Culture" management based on traditional Chinese philosophy. Productivity doubled, turnover decreased, and employee satisfaction shot up. By 2015, more than 2,000 companies had toured Wu’s factories, and Wu had... View Details

Keywords: Leadership Philosophy; Leadership; Management Style; Organizational Culture; Transformation; Performance; Semiconductor Industry; China; Singapore

2023
Working Paper

LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández

LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since... View Details

Keywords: Soccer; ＂Sports Organizations,; Business History; Strategy; Brands and Branding; Technology Adoption; Sports Industry

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

23 Sep 2013
News

That Online Review May Really Be Too Good to Be True

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

2019
Working Paper

Who Drives Digital Innovation? Evidence from the U.S. Medical Device Industry

By: Cirrus Foroughi and Ariel Dora Stern

Does the large-scale technological change that is characteristic of an industry-wide digital transformation entrench industry leaders or enable the rise of new entrants? We offer a novel approach to this question by studying the medical device industry, a unique... View Details

Keywords: Innovation; Medical Devices; Digitization; Medical Technology; Technological Innovation; Applications and Software; Market Entry and Exit; Industry Growth; Medical Devices and Supplies Industry; United States

February 21, 2024
Article

The NFT Staircase: How Digital Ownership Benefits Brands and Consumers

By: Scott Duke Kominers and Steve Kaczynski

One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details

Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation