Publications

March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising

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April 2005 (Revised May 2005)
Case

New England Patriots, The: Making the Team

Examines the organizational strategy of a professional football team that contributed to the team's sustained success. Considers several aspects of the team's "blueprint" with respect to players: recruitment, retention, task structure, training, culture, and... View Details

Keywords: Motivation and Incentives; Groups and Teams; Sports; Compensation and Benefits; Sports Industry; New England

Research Summary

Science-Based Business and the Business of Science

By: H. Kent Bowen

Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details

June 2022 (Revised November 2022)
Case

The Almost Nearly Perfect People: Sweden's Utopia at a Crossroads

By: Debora L. Spar and Julia M. Comeau

Sweden’s model of capitalism rests on a unique social contract, in which social welfare priorities can co-exist within a vibrant capitalist system. In 2022, however, contemporary pressures were growing on the traditional Swedish model, including mounting calls for... View Details

Keywords: Capitalism; Social Welfare; Policy; Privatization; Immigration; Social Issues; Civil Society or Community; Government and Politics; Sweden

August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

June 1992 (Revised May 1996)
Case

Xerox Corp.: Leadership Through Quality (B)

Provides an evaluation of the "Leadership Through Quality" effort at Xerox. The assessment includes both negative and positive factors based on extensive interviews and surveys. Based on this assessment, a plan of action is determined and presented which was endorsed... View Details

Keywords: Organizational Change and Adaptation; Quality; Service Industry; Electronics Industry

14 Nov 2021
News

Vikram Gandhi—HBS Professor and Managing Partner at Asha Impact Fund

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Electronics Industry

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to View Details

Keywords: by Martha Lagace

29 Jan 2019
Blog Post

Interning in the Agribusiness Sector

Katie Hsia-Kiung, MBA 2019, describes her summer internship in the agribusiness sector. Having worked in solar energy before HBS, Katie was excited by the opportunity to create the business plan for a brand new team at Indigo Ag, a start-up providing environmental... View Details

Keywords: Manufacturing

Research Summary

Overview

My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details

Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Technology Industry; Web Services Industry; Information Technology Industry; Information Industry; Africa; North and Central America; Middle East

2014
Case

Tommy Koh and the United States–Singapore Free Trade Agreement (A)

By: James K. Sebenius and Laurence A. Green

The efforts of Singapore Ambassador-At-Large Tommy Koh to negotiate the United States-Singapore Free Trade agreement are explored with an in-depth focus on Koh's management of various fronts of a multiparty negotiation over a sustained period. After briefly describing... View Details

Keywords: Agreements and Arrangements; International Relations; Trade; United States; Singapore

16 Jul 2020
News

Q&A: Harvard impact investing expert on proposed ESG rule

TeachingInterests

Program for Leadership Development

By: Michael L. Tushman

Accelerating the Careers of High-Potential Leaders

Successful businesses know that investing in the next generation of leaders is critical to sustaining competitive advantage and achieving corporate growth over the long term. The Program for Leadership... View Details

2008
Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen

This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details

Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry

December 2022
Case

Taylor Farms: Adding Value to Fresh Produce

By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo

In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details

Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry