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  • Web

Accounting & Management - Faculty & Research

and begins to communicate with investors, by creating standard financial results. Keywords: Accounting ; Financial Statements ; Business Startups ; Social Media ; Advertising ; Digital Marketing ; Consumer Products Industry ; South Korea... View Details
  • 07 Mar 2016
  • Working Paper Summaries

Net Neutrality: A Fast Lane to Understanding the Trade-offs

Keywords: by Shane Greenstein, Martin Peitz, and Tommaso Valletti; Media & Broadcasting; Technology; Telecommunications
  • January 2000 (Revised October 2002)
  • Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore
The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details
Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Service Industry; Service Industry; Massachusetts
Related
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

  Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
Keywords: Martha Lagace
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

to the supply side toward catering to the demand side. Building on the initial 1,000 After surpassing 1,000 customers, organic opportunities for the companies to acquire more customers and suppliers in bulk became increasingly rare. So Uber and Airbnb turned to digital... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

complex situation instead of adding to the complexity. This is the case for permission marketing that seems to undo the marketing clutter, and also for personal television View Details
Keywords: by Martha Lagace
  • 28 Jan 2014
  • First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details
Keywords: Sean Silverthorne
  • December 2018
  • Case

First Utility Ltd.

By: John R. Wells and Benjamin Weinstock
At the end of 2017 First Utility Ltd. was the largest of the middle-tier domestic energy suppliers in the United Kingdom, serving 808,000 of the country’s 27 million households with electricity and gas. In Q1 2017 First Utility captured 3% market share. The company had... View Details
Keywords: Rapid Growth Stage; Power/Energy; Energy Efficiency Standards; Energy; Competition; Diversification; Acquisition; Expansion; Growth Management; Energy Industry; United Kingdom
Related
  • 03 May 2016
  • First Look

First Look, May 3, 2016

still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

use the service but are now discussing whether they should segment the market and focus on a particular type of client. They also wonder whether Augmedix’s current pricing appropriately reflects the value... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2008
  • Working Paper Summaries

Bridge Building in Venture Capital-Backed Acquisitions

Keywords: by Paul A. Gompers & Yuhai Xuan

    Kris Johnson Ferreira

    Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

    Keywords: retailing
    • March 1997 (Revised July 1999)
    • Case

    S1 Corporation

    S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details
    Keywords: Marketing Strategy; Price; Salesforce Management; Service Industry; Service Industry; South Korea
    Related
    • August 2005 (Revised March 2007)
    • Case

    Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)

    By: Rawi E. Abdelal and Christopher Bruner
    Involves the March 2005 takeover bid launched by ABN Amro, the Dutch bank, for Padua-based Banca Antoniana Popolare Veneta S.p.A. (Antonveneta)--a bid that many would view as a test of Italy's commitment to the creation of a single European market for financial... View Details
    Keywords: History; Transformation; Business and Government Relations; Integration; Competitive Strategy; Mergers and Acquisitions; Emerging Markets; Financial Markets; Banks and Banking; Financial Services Industry; European Union; Italy
    Related
    • 10 Oct 2007
    • Research & Ideas

    “Blank” Inside: Branding Ingredients

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an... View Details
    Keywords: by John Quelch; Aerospace; Consumer Products
    • 21 Apr 2014
    • Research & Ideas

    Bio-Piracy: When Western Firms Usurp Eastern Medicine

    emerging market entities as imitators. (Cases of bio-piracy indicate the opposite.) From a practical perspective, they wanted to suss out factors that might thwart bio-piracy altogether. In a series of new papers, the researchers trace a... View Details
    Keywords: by Carmen Nobel; Legal Services; Legal Services
    • 17 Jan 2024
    • HBS Case

    Psychological Pricing Tactics to Fight the Inflation Blues

    businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Retail
    • Web

    Technology & Operations Management - Faculty & Research

    traditional benchmarks were inevitable. The question now was: how could they continue to succeed in their ESG strategy—and, more importantly, position themselves as a market signal, setting higher expectations for fund managers on... View Details
    • January 1995 (Revised April 1996)
    • Case

    Wildfire

    The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details
    Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Service Industry; Service Industry
    Related
    • 03 Oct 2023
    • HBS Case

    Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

    legal obligations Globalization has opened new opportunities and markets for businesses, but it has also brought new complexities. Countries have different legal requirements for layoffs in areas such as required severance pay, advance... View Details
    Keywords: by Ben Rand; Financial Services; Financial Services; Financial Services; Financial Services