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  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

the Author Doug J. Chung is the MBA Class of 1962 Associate Professor of Business Administration at Harvard Business School. He teaches Sales Management & Strategy in the second year MBA Elective... View Details
Keywords: by Doug J. Chung; Health
  • 04 Nov 2002
  • Research & Ideas

From Lone Star to Team Player

keep rewarding and promoting them. Managers may feel that they need them, of course, as they do perform well. So it is pretty gutsy to fire them in today's rather poor economic environment. But if you're really serious about building a... View Details
Keywords: by Mallory Stark
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

Management Journal Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions By: Ramarajan, Lakshmi, Nancy Rothbard, and... View Details
Keywords: Sean Silverthorne
  • August 1983 (Revised June 1985)
  • Supplement

Milford Industries (C)

By: Robert J. Dolan and Benson P. Shapiro
Supplements the (A) case. A rewritten version of part of an earlier series. View Details
Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation
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  • January 1991 (Revised March 2010)
  • Case

Westchester Distributing, Inc. (A)

By: Robert L. Simons and Robert Boxwell
Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports.... View Details
Keywords: Financial Reporting; Crime and Corruption; Corporate Governance; Governance Controls; Salesforce Management; Behavior; Motivation and Incentives; Distribution Industry; Food and Beverage Industry
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  • January 2004 (Revised February 2006)
  • Case

Raymond James Financial

Raymond James Financial (RJF) currently sells financial services through two channels. It is considering adding a third in the "middle" of the other two. The current strategy has one channel with employees and another with independent contractors. These attract very... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Marketing; Distribution Channels; Human Resources; Financial Services Industry; Service Industry
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  • 09 Dec 2015
  • Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

Ferreira was a doctoral student at the Massachusetts Institute of Technology. Rue La La is a so-called flash sales business, offering deeply discounted, extremely-limited-time offers on designer clothes and accessories. Often, these... View Details
Keywords: by Carmen Nobel; Retail; Apparel & Accessories
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

It's better to look good than to feel good. That was the observation of Billy Crystal's SNL character Fernando, and it seems to be born out in two articles from this year's most popular list. In The Manager in the Red Shoes, we learn that... View Details
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

technology, file sharing has not undermined the incentives of authors to produce new works. We argue that the effect of file sharing has been muted for three reasons: First, the cannibalization of sales that is due to file sharing is more... View Details
Keywords: Martha Lagace
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

of him and his company. But eventually, when sales of his breakthrough, no-frills Model T began to flag because car buyers became interested in style, not just functionality, Ford refused to face facts. He denied that the world had moved... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • November 1992 (Revised May 1993)
  • Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States
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  • 01 Sep 2003
  • What Do You Think?

To Whom Should Boards be Accountable?

corporate managers and directors must first be accountable to and for the satisfaction of customers, the loyalty and opportunities for growth of employees [and others] ..." How does this play out in the consideration of bids for a... View Details
Keywords: by James Heskett
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

trying to avoid. It’s alleged that pressure was increasingly being applied by top management to meet cost and delivery targets. Sales had done a great job selling planes several years out at prices based on... View Details
Keywords: by James Heskett; Air Transportation
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert practitioner of the CSI story approach is Joe Megibow, vice... View Details
  • September 2013
  • Case

SafeBlend Fracturing

By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details
Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry
Related
  • 20 May 2014
  • First Look

First Look: May 20

challenge for the existing theories on upstream capital flows and global imbalances. August 2013 Journal of the European Economic Association The New Empirical Economics of Management By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun,... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

supplier thinks about ways to get the product/service out to the customer. If the company achieves its sales goals, it lulls the company into the assumption that the channels must be right. For all you know an alternate channel might have... View Details
Keywords: by Sean Silverthorne
  • 03 Feb 2015
  • First Look

First Look: February 3

The case explores the kinds of influence company management can, and should, have in the sale process. The case also explores issues at the PE firm level, including the fact that the firm has recently been... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

to leave, all in about one hour." More than thirty years later, Professor David Upton makes Benihana the very first case he teaches in his Technology and Operations Management course (POM's successor). Explains Upton, "After... View Details
Keywords: by Garry Emmons

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