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Show Results For
- All HBS Web
(2,423)
- People (4)
- News (415)
- Research (1,771)
- Events (4)
- Multimedia (13)
- Faculty Publications (1,058)
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
With very clean emissions, 60 and 70 MPG fuel consumption, and lots of power, diesel compacts would provide stiff competition to hybrids. But GM has just lost its ability to develop small cars with the sale of its Opel subsidiary to... View Details
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
middle managers and line employees attempt to execute the explicit strategy. Unfortunately, these strategies often diverge. They are not aligned. And so the potential of the enterprise becomes unrealized. "Strategy therefore becomes... View Details
- 12 Sep 2023
- Blog Post
Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster
and sales advice. He changed the structure of his company and figured out the manufacturing challenges (all in the midst of the pandemic – no small feat). Now Harvard is looking to install one of his chargers on the HBS campus. Here’s how... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old... View Details
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
I. She will join Ayala Corporation, the oldest conglomerate in the Philippines, as a corporate strategy manager, where she’ll be charged with active portfolio management across its business units and investments. During your EC year, what... View Details
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
brands, simplified pricing that replaces the retailer's constant sales and coupons, and an updated store design that promises to make one think more of Apple's high-touch emporiums than a typical department store layout. “J.C. Penney is... View Details
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
can reach beyond the company walls to include customers. The importance of analysis related to employee turnover at another company, where managers became concerned when they observed high turnover among View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
the total value of the company. We saw such erosion in the two examples presented earlier. We see it as well in the common practice of channel stuffing—when managers ship loads of products to distributors to meet immediate View Details
Keywords: by Michael C. Jensen
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
- 08 May 2012
- First Look
First Look: May 8
Author:Malcolm S. Salter Abstract Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The... View Details
Keywords: Carmen Nobel
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
development through individual contracts, the comprehensive platform would be free to doctors and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription data collected on the app. Barry... View Details
Keywords: Sean Silverthorne
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource View Details
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
Achiever, fills the senior executive ranks. These leaders rarely fail to achieve their goals and often exceed sales quotas, create generous profits, and are frequent stars at merit-award dinners. The Achiever, to use Peter Drucker's... View Details
Keywords: by Mitch Maidique
- January 2024
- Case
Vibrant Health
By: Henry McGee and Sarah Mehta
This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details
Keywords: Business Ventures; Race; Entrepreneurship; Nutrition; Ownership; Business Strategy; Growth and Development Strategy; Leadership; Sales; Food and Beverage Industry; Health Industry; Eastern United States
McGee, Henry, and Sarah Mehta. "Vibrant Health." Harvard Business School Case 824-058, January 2024.
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
in captivity? Three professors in Harvard Business School's Entrepreneurial Management unit who focus on the study of creativity recognize the romantic allure of believing it's a rare quality bestowed on a chosen few, but all agree that... View Details
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he insisted the employee had been... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
- Web
Judges - Alumni
New Venture Competition Judges 26ms 2025 Alumni Track Global Judges Tina Henry Bou-Saba Founder & Managing Partner, CXT Investments Tina Henry Bou-Saba Founder & Managing Partner, CXT Investments Bio: Tina... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
software engineers and UX designers. AI can be magical, but sales still win. Fred Wilson, venture capitalist and popular blogger, holds the view that “marketing is for companies who have sucky products.” Similarly, many AI founders... View Details
Keywords: by Rocio Wu