Promotion - Publications - Faculty & Research

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Indonesia that enables merchants and creators to showcase and sell products promoted by creators. YouTube, Instagram, and Pinterest all have shoppable posts. Longer-form content. TikTok began with a 15-second limit. It announced in... View Details

Keywords: by John Deighton and Leora Kornfeld

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

inequities, Opie says companies need to dig deep, build bridges, and take collective action. Step 1: Digging deep Opie says leaders need to confront the entrenched beliefs that reinforce the pay and promotion gaps playing out around them.... View Details

Keywords: by Pamela Reynolds

Web

A Commitment to Sustainability | About

CY 2023 Our Commitment Harvard Business School (HBS) is committed to Harvard’s Sustainability Action Plan and the University’s mission to accelerate the adoption of systems and practices that protect the climate and environment, advance a more equitable society, and... View Details

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

promotional talking points for companies. Rather, they’ve become crucial for a corporation’s success. As the authors write, “Organizations and societies with high ethical standards tend to flourish, while those with weak ethics often... View Details

Keywords: by Lane Lambert

10 Aug 2010
First Look

First Look: August 10

Frank V. Cespedes, and Kerry HermanHarvard Business School Case 709-441 In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing... View Details

Keywords: Martha Lagace

15 Aug 2022
Book

University of the Future: Finding the Next World Leaders in Higher Ed

propelled China to the first ranks in science and engineering ..." [And yet] no civilization has a longer or more enduringly successful record than China of educating, examining, and promoting talent to serve state and society. Over the... View Details

Keywords: by Dina Gerdeman; Education

20 Dec 2010
Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

possible case of that solution, at least in a modern context. It did not work particularly well. The United States could intervene to promote democracy and the rule of law, but those interventions failed until the Panamanians developed... View Details

Keywords: by Sarah Jane Gilbert; Transportation

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

reaching a point where you or anyone have more than eight direct reports, it’s time to scale out a management team. Ideally, bring in some managers who know how to manage versus just promoting from within. I like to build teams with a... View Details

Keywords: by Julia Austin

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

sales managers hire in their own image because how each manager achieved that performance is what got him or her promoted and in a position to hire. But the best results, by far, occur when recruiters can observe the relevant job... View Details

Keywords: by Carmen Nobel

01 Sep 2023
News

Startup Success Beyond Silicon Valley

Professor Paul Gompers visited Endeavor Saudi Arabia, a nonprofit that promotes startups in emerging markets. Pictured are Alpana Thapar and Fares Khrais (both of the Middle East and North Africa Research Center), Gompers, Lateefa... View Details

Keywords: Jennifer Mele

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

leaders in technical firms, which increasingly rely on teams to carry out strategically important projects, including adopting external innovations and developing new technologies internally. "As teams become even more widely used to View Details

Keywords: by Hilah Geer

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

21 Aug 2013
Research & Ideas

What Went Wrong at J.C. Penney?

in a bad economy, since you're spending more money to attract a new demographic that isn't showing up fast enough. Meanwhile, your old demographic is deserting you, putting you between a rock and a hard place. He also tried to deal with department stores' biggest... View Details

Keywords: by Jim Aisner; Retail

Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

spanned 16 countries in 2013, promotes the benefits of handwashing to rural communities. So far, Unilever has changed the behaviors of 130 million people. Businesses have the potential to be more effective than governments and NGOs in... View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

economies—for understanding and managing the development of the space economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54487 in press Current Opinion in Psychology Making Seconds Count: When Valuing Time Promotes... View Details

Keywords: Dina Gerdeman

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

managers in the field make smart business decisions based on data. Those managers were encouraged to develop questions that could produce value if analysts could massage the data to provide accurate answers. For example, a manager might ask: Did a dish detergent View Details

Keywords: by Dina Gerdeman; Retail

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

current customers about products/services, digital and delivery options, health safeguards, and payment plans. 7-Eleven advertises on Spotify about its availability of daily staples, attracting a new segment of customers. Staples offers free delivery and special View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

Web

Women at HBS - Alumni

Programs & Events Programs & Events Women at HBS Women at HBS Related resources W50 Summit In Their Own Words Since 2013––the 50th anniversary of women being admitted to the full-time MBA program––the School has undertaken a wide range of efforts to View Details

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details