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(1,678)
- People (1)
- News (264)
- Research (1,172)
- Events (16)
- Multimedia (3)
- Faculty Publications (518)
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
generating goodwill in a nonaggressive way. Q: You write a lot about interactions between humans and technology. Are computers the perfect tool for customized marketing? A: The tailoring of messages via computer technology to a person's... View Details
- 01 Mar 2009
- News
Faculty Books
essential relationship, including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expectations, and... View Details
- Web
Sustainable Investing - Course Catalog
HBS Course Catalog Sustainable Investing Course Number 1495 Senior Lecturer Vikram Gandhi Professor Shawn Cole Spring; Q4; 1.5 credits Paper/project The course won the 2021 Teaching Recognition Award for Excellence in Sustainable Finance... View Details
- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
With a final deal reached on the Trans-Pacific Partnership (TPP), prepare for another cacophony of protest in Congress that America is signing away jobs to other parts of the world. The naysayers will be overlooking one small fact. Even... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
The panelists found themselves in separate camps when the discussion turned to the reality of the truly global brand. Wagner, who headed Estée Lauder International for twelve years, noted that while her company's seventeen products take... View Details
Keywords: by James E. Aisner
- Profile
Joseph Abel
for me,” he says. “At first, venture capital was appealing. But as I talked to the entrepreneurs and venture capitalists here, I got more excited about operations over investing. I prefer jumping through the... View Details
- 28 Jun 2011
- News
Beyond Case Writing
policy, officials asked Ashraf to conduct research on how to change men’s preferences for having more children. “So I’m piloting projects on that right now,” she said. Ashraf is one of a small number of HBS... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
World Congress Center in Atlanta for a program called JA BizTown, where students learn business concepts and skills through a simulated economy in which they create and run a company. “We had a very rewarding JA day,” says Tom Mallory... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 01 Dec 1999
- News
New Jakurski Chair Supports Research in Global Finance
given were expressed in a citation presented at the dinner by Dean Clark. In its concluding paragraph, the citation read, "The André R. Jakurski Professorship was created 'to support a senior faculty member whose primary area of study is in global finance, with a View Details
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
wherewithal for a down payment. But as rents go up in the face of increased demand, the difference between renting and owning will decrease. When that equilibrium happens, I suspect there will be a return to ownership as the View Details
- 01 Jun 2007
- News
Up from the Ashes
very long trips, he preferred to go by rail. He did not board his first airplane until 1937, flying from an academic meeting in Chicago to Miami for a midwinter vacation. He wrote from Miami that he... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 05 Jul 2022
- Op-Ed
Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams
this stuff for a long time, directing people toward cues and behaviours misses the point. If someone is indeed a strong extrovert, and tries to remember a list of behavioural cues like this cognitively, they’ll be trying so hard to ‘look... View Details
Keywords: by Danielle Kost
- 01 Jun 2004
- News
Luxe Redux
significant consumer demand for highly differentiated products of a particular origin and formulation, says Godiva’s Koen. That preference has spread to other goods, including artisanal chocolate.... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the... View Details
- Web
Class Profile | MBA
18 (3%) The Department of the Interior via the Office of Civil Rights provides federal guidelines for maintaining, collecting, and presenting data on race and ethnicity. HBS is required to follow these standards which allow students to... View Details
- 15 Dec 2024
- News
On The Case
HBS. What these three cases illustrate is the mindset, talents, and courage it takes for leaders to make the tough choices required to live their intentions and values. This particular case finds Mihaljevic in his fourth year as president... View Details