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Publications

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  • All HBS Web  (1,821)
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    • News  (290)
    • Research  (1,283)
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  • All HBS Web  (1,821)
    • People  (1)
    • News  (290)
    • Research  (1,283)
    • Events  (18)
    • Multimedia  (9)
  • Faculty Publications  (671)
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  • Web

2017 Symposium - Race, Gender & Equity

School presents "Preference vs. Practice: Unintended Consequences of Gender Preferences in Innovation Acceleration" at the 2017 Gender and Work Symposium. Sarah Kaplan, Director of the Institute for Gender and the Economy, University... View Details
  • 02 Jun 2003
  • What Do You Think?

What Can Aspiring Leaders Be Taught?

ethical values, but include preferred behaviors such as treating people with respect, exercising speed in decision-making, insuring transparency and the sharing of information, and emphasizing simplicity in ways of getting things done.... View Details
Keywords: by James Heskett
  • 12 Mar 2019
  • Blog Post

What I Learned in the Africa Rising Short Intensive Program

non-western participants are committing significant resources to winning in those markets.  The gulf between sophisticated African consumer preferences for products and services and resource and capacity constraints in many African... View Details
  • 22 Feb 2021
  • Blog Post

I Found My Future at HBS and You Can Too

scrappy farm boy who preferred racing ATVs to academics, my interest in Harvard was bewildering, if not inconceivable. Still, I allowed myself to dream. Drawing on my innate boldness and tenacity, I submitted my application for a joint... View Details
  • Web

Undergraduate Technology Innovation Fellows Program | MBA

entrepreneurial mindset and toolkit to help you identify and solve social problems or build the next Big Thing. Note: Due to the timing of HBS activities, many juniors will be unable to fully benefit from all the program offerings. Therefore, View Details
  • Web

Digital Transformation - HBS Online

Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study... View Details
  • Web

Cookie Information | HBS Online

Services. We may use both “session” cookies and “persistent” cookies. Session cookies expire at the end of your browser session. Persistent cookies are stored in between browser sessions so we can remember your preferences or actions. You... View Details
  • 10 Mar 2021
  • News

Action Plan: Brewing Awareness

which is the case for most developing markets, so going niche is not an especially stable model. And as your base gets larger, having a grasp of the data and understanding of consumers’ diverse preferences becomes even more important.” View Details
Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Mar 2003
  • News

Books

researching consumer preferences for colors and styling may be losing sales because the overall atmosphere in their showrooms makes people feel uneasy. Zaltman analyzes numerous examples of consumer behavior; delves into detailed... View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

Dubbed by Fortune as one of the most powerful businesswomen in the world, Margie Yang is proud to be part of an ever-growing number of Asian-born female executives and entrepreneurs. But she prefers to put the spotlight on The Esquel... View Details
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

higher price that results from their individual decisions to join the intermediary, and collectively they would prefer not to join the intermediary," the authors write in "Price Coherence and Excessive Intermediation." Edelman points out... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

competition, customers are better off "letting a thousand flowers bloom," fostering fierce competition which results in a de facto standard if users prefer compatibility over individual fit, or a split market, if fit is more... View Details
Keywords: Martha Lagace
  • 07 Dec 2015
  • Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

individuals who (with a few exceptions, like the Donald Trumps of the world) prefer to fly under the radar, even while investing significant amounts of their own capital in various startups. So it’s been hard to study them, and the work... View Details
Keywords: Re: Josh Lerner; Financial Services; Banking
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

privacy of their homes. "There's a lot of customers—male and female—who would prefer not to go to the store," she said. And, of course, "Availability is 24/7; it's always there and you can shop any time." Vobejda said... View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • 10 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Retail

recruiting does not always have to include an in person or on campus element. Renee has found that many of the companies she works with prefer to post a position instead of holding events and then they speak with students individually.... View Details
Keywords: Consumer Products / Retail
  • Blog

How the Pandemic Changed Case Development in Latin America

often helped to cement valuable relationships with case protagonists. "These executives have become our friends and are often happy to attend HBS admissions or alumni events. They want to help HBS," explained Cal. That said, the team would View Details
  • Web

Field Course: Field Y: Projects in Business Management - Course Catalog

we reach the enrollment limit, preference will be given to students who took Field X. Fall 2021 Field X video link NOTE: This course has many characteristics of an Independent Project. Field Y counts toward the maximum number of IP... View Details
  • 01 Sep 2020
  • News

Giving Amazon the Boot

since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 07 Aug 2019
  • News

“The Star of the North”

generation of family. “That’s often the preferred method,” says founder and CEO Rick Bauerly (MBA 1996). But when that’s not possible, then we want to be the next-best alternative, which is a group of family businesses with similar... View Details
Keywords: Maureen Harmon
  • 05 Jul 2022
  • Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

integrates very well with the Office 365 product suite that many enterprises use (Word, Excel, PowerPoint, etc.). Sending files and links (now preferred to sending files themselves) is easy. Integrating with SharePoint is also easy,... View Details
Keywords: by Danielle Kost
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